This conference is a must-attend event for all those who are committed to using Web 2.0 strategies to engage their audiences and drive business results. You will benefit from:

1. 24 innovative speakers at your disposal to share their strategies and experiences in using blogs, podcasts, wikis, Twitter, and other Web 2.0 tools in the pharma arena
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
6. A comprehensive overview of social media innovations from leading pharmaceutical practitioners like Johnson & Johnson, AstraZeneca, Daiichi Sankyo Inc., and many more
7. Acquiring new knowledge to help transform your communications and impact your organization's bottom line
8. Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media initiatives that will ground you in advancing your own strategy
9. The opportunity to learn how to use new social media tools to foster your organization's values and mission, in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development
12. Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Communications, Marketing, or PR Executive:

German philosopher Johann Wolfgang von Goethe said, “When ideas fail, words come in very handy.” Take the word “digital.”  It’s a buzz word that’s had its day.  Zeroes and ones were fine when “digital” meant coding and websites, and “AV” nerds-turned-communications-superstars said, “It’s technical, you won’t understand.”  But all that is so 20th century.

Social media by definition is social. Its driving force is interactivity between multiple constituencies – the most important being peer-to-peer. Social media requires you to play, not purchase. Remember – the medium is the message. Just how comfortable and capable are you operating in a world where the only constant is change? A brave new world (and a brave new job) where you must constantly update and refine, rethink and revisit, change and challenge your work? And not monthly or weekly or daily – but in real time, all the time? Social media has precious few rules (a major headache for pharma, but an inherent truth). Yet, the one golden rule of social media is transparency: 100% transparency. You can't airbrush social media.

At this conference, you will hear proven strategies and gain practical experience, firsthand, from leading pharmaceutical organizations, on how to use new social media technologies and tools to improve your communication and marketing initiatives and practices, including how:

• Johnson & Johnson has significantly expanded and enhanced its presence online through the steady launch of new and innovative online communications tools and platforms
• Shire Pharmaceuticals Ltd. has increased retention, compliance and a higher level of engaged patients in their clinical trials
• AstraZeneca makes the most of their online content, effectively navigates internal challenges, and engages with the public in a controlled, yet unpredictable, environment

Don't be left behind - - Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s highly-rated conference on "SOCIAL MEDIA for PHARMA: How To Develop, Execute, And Evaluate Web 2.0 Strategies To Engage Your Audiences And Drive Business Results" this May in Princeton to hear from pharmaceutical professionals who are currently utilizing social media tools.

Social media is communications at the speed of life. As Canadian philosopher Marshall McLuhan wrote, “At electric speed, all forms are pushed to the limits of their potential.” That's a wonderful challenge, to be pushed to the limits of our potential.

Are you ready for it?

I look forward to seeing you at this information-packed event.

Sincerely,

Peter J. Pitts, Partner/Director Global Regulatory and Health Policy
PORTER NOVELLI
Former Associate Commissioner
U.S. FOOD AND DRUG ADMINISTRATION
Conference Chairperson

P.S. Make your investment pay off even more by bringing a team! Register 3 people and send the 4th for FREE! Call (888) 362-7400 or (773) 695-9400 for more details. Click here for details.