8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairperson's Opening Of Day Two

Peter J. Pitts, Partner/Director Global Regulatory and Health Policy
PORTER NOVELLI
Former Associate Commissioner
U.S. FOOD AND DRUG ADMINISTRATION

8:45 a.m.

It’s Never Too Late To Start Incorporating
Social Media Into Your Organization

During this session, you will hear how Millennium: The Takeda Oncology Company, along with Klick Pharma, has developed and implemented their various social media campaigns.

• Two ears, one mouth: the importance of listening before you talk
• The truth about adverse events and social media
• A step-by-step process for getting your organization ready
• How to manage the regulatory process
• Tactics for integrating social media into campaigns for specialty or rare diseases

9:30 a.m.

The Elusive Two-Way Dialogue:
Implementing Community Management In Pharma

Tired of seeing pharma social media that’s not really social media? It’s time the industry just says “no” to “fauxial media.” Hear how several pharmaceutical companies are currently engaging with patients in social media using “real” people as their online voice.

• The benefits of a true two-way dialogue
• Several examples of how pharmaceutical companies have successfully and openly conversed with patients in a social media setting
• Considerations for evaluating if your brand is right – and if your company is ready – for a community management role
• Common myths, misperceptions, and excuses for not supporting community management internally
• How your organization can work towards the goal of a true two-way dialogue

Innovative pharmaceutical companies have begun to harness the power and passion of the most active Internet healthcare contributors - the top 10% of online health social media. This panel of Consumer Opinion Leaders and Health Social Media Influencers (aka Health Activists) will explore how social platforms like blogs, online communities, Facebook and Twitter, have become primary resources for engaged consumers and the most critical aspects of relationship building for pharmaceutical and health companies.

Health Activists are leading these online conversations and empowering their audiences to:

• Become engaged partners in their health care
• Better understand the role prescription drugs
• Embrace and share coping strategies

You won’t want to miss this insightful panel discussion that will:

• Discuss the ground rules for pharmaceutical companies interested in engaging Health Activists and patients online
• Uncover the needs of today's most active online communities, and their leaders
• Provide examples of pharmaceutical companies that are effectively participating in social media

Moderator:
Marie Connelly, Community Director
WEGO HEALTH

Panelists:
Alicia Staley, Breast Cancer Health Activist and Founding Director
THE STALEY FOUNDATION

Jen Pettit, Sjogren’s Syndrome Health Activist and Blogger
MY UII BLOG

Amy Gurowitz, MS Health Activist and Founder
MS SOFTSERVE

Using Mobile Technology To Engage Patients Within Clinical Research And Healthcare Programs

In the current landscape of patient care, whether it is in clinical trials or the wider healthcare market, the real needs of the patient are often overlooked in favor of better data for the program and the sponsor. The life of a patient is even more complicated than the normal routine of everyday life and more can be done to ease their burden and ensure their adherence to the program of care.

This session will examine the various techniques and tools that can be used to better engage your patients and ensure that they fulfill all of their obligations during treatment programs. Shire Pharmaceuticals will also discuss how to mitigate concerns from a corporate compliance perspective. You’ll walk away from this session with a greater understanding of the benefits mobile technologies can offer to your business operations, including:

• Increased retention and compliance as well as more engaged patients -- sending text messages to remind patients about events such as medication notifications, clinic appointments, diary entries, and fasting requirements
• Using mobile technologies in conjunction with traditional advertising techniques to drive better patient participation in programs of care
• More accurate and timely data from improved capturing of patient reported outcomes by harnessing the ubiquitous nature of the cell phones to collect global patient data for analysis
• How social networking influences consumer behavior

You’ll also get a glimpse into the future of mobile healthcare and how it can continue to enhance your more traditional communications efforts.

Joseph Kim, Clinical Operations Director
SHIRE PHARMACEUTICALS LTD.

Judith Teall, Director of Patient Recruitment
EXCO INTOUCH LTD.

12:30 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

12:45 p.m.
Close Of General Sessions

Complete your conference experience with
Post-Conference Workshop D!

Take the information you gained from the general sessions and focus on your individual needs and applications. You will leave this hands-on workshop inspired and ready to embark on your own social media journey.

2:00 p.m. to 4:30 p.m.
How To Blend Social Media With Your Traditional Pharma Communications Platforms

Please click here for more info!