Take social media from complexity to clarity through these interactive workshops guaranteed to jumpstart your conference experience. These workshops are a great opportunity to advance your learning and network with fellow attendees while taking a hands-on, common sense and practical approach to mastering social media for pharma that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A or B or BOTH for Maximum Value and Learning

Social Media 101: How To Successfully Leverage New Social Media Tools To Form Relationships, Manage Connections, And Communicate With Your Audiences

Like most pharma brands, you probably want a relationship with your patients, your physicians or anyone who may have a stake in purchasing your products. The tried and true method of doing this has always relied on ‘opt-in’ programs that deliver content via email or direct mail. Unfortunately, this model of engagement requires high-cost, high maintenance relationship management programs that deliver varying degrees of success. But what if there was a better way?

As social networks begin to play a larger and larger role in our lives, it may be time to rethink how you form relationships, manage connections, and communicate with your audiences. Multiple companies have already started down this path, and if you haven’t yet, now is the time.

• An overview of social media tools and why they provide a better value and experience for patients
• How to harness the mechanisms of technologies of these tools
• Ways you can engage fans to engage others
• Practical tips for getting started
• What should define ROI and success
• Dealing with regulatory
• Case studies from real brands getting real results

WORKSHOP LEADER: Allison Foster, SVP and head of digital healthcare for Fleishman Hillard NY, has been involved in the development and execution of digital healthcare tactics and interactive branding for over 14 years. She was instrumental in the creation of one of the first corporate consumer-facing websites, Nabisco's www.candystand.com. For the past five years she has been focused exclusively on digital strategy and execution in the pharmaceutical space, working with companies such as Genentech, Pfizer, Schering-Plough, Novartis, Eli Lilly & Co, and GlaxoSmithKline.

Testimonials From Past Fleishman-Hillard Sessions:

"Very impressed, great examples, great insight."

"Very knowledgeable and an excellent presenter. I liked the interactive approach."

"Thank you for giving me hands-on tools."

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

1:00 p.m. to 4:00 p.m.
AFTERNOON PRE-CONFERENCE WORKSHOP B

How To Incorporate Twitter And Other Social Media Technologies Into Your External And Internal Pharma Communications Plans

Attend this workshop and explore the differences and similarities between the internal and external uses of social media. You’ll receive a hands-on understanding of the role of Twitter, Yammer and other real-time social technologies and communities. The pharmaceutical and healthcare industries face social media challenges that don't factor into other industries. Twitter and other microsharing platforms will play increasingly important roles in the total social media landscape. As a result, understanding the opportunities and challenges of evolving social media is an essential part of implementing your own comprehensive social media strategies.

• Twitter 101 and Yammer 101 – an overview of the basics
• What Twitter is and what it isn't
• Twitter's Application Programming Interface (API) and why you need to understand its importance
• An overview of the properties and possibilities of micro-sharing technologies
• Tying all social media together
• Tools of the trade (desktop clients, web-based clients, other applications)
• Practical tips (etiquette, content, sharing, interacting, etc.)
• Considerations for the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule
• Why privacy and dignity matter on Twitter
• Specific uses (examples from marketing, internal use, patient support, etc.)
• Patient/consumer perspective: Why do patients tweet? What do they want?
• A live demo with hands-on training
• Do's & don'ts
• How to explain the business propositions of social media to C-Suite

As Twitter and other real-time media become increasingly popular modes of communication, it’s important for individuals and organizations to master these tools if they wish to have a voice online, improve the efficiency of their external and internal communications, and respond effectively and safely to challenges of an exponentially changing business landscape. This session will provide you with an understanding of these social media technologies and offer strategies and specific tips on how to use these tools successfully.

You won't want to miss this insightful and informative session on the social media tool that everyone's talking about!

WORKSHOP LEADER: Phil Baumann is CEO of CareVocate, LLC, a web presence consultancy providing strategic guidance to individuals and organizations. He is a second-career registered nurse who has specialized in critical care. He started his career as an accountant and has worked in enterprises in financial reporting, treasury management and systems implementation. His unique perspective blends his enterprise background with his clinical experience to help provide leadership in the use of social software and communities.