This conference is a must-attend event for all those who are committed to using Web 2.0 strategies to engage their audience and drive business results. You will benefit from:

1. 23 innovative speakers at your disposal to share their strategies and experiences in using blogs, podcasts, wikis, Twitter, and other Web 2.0 tools in the pharma arena
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
6. A comprehensive overview of social media innovations from leading pharmaceutical practitioners like Johnson & Johnson, AstraZeneca, Acorda Therapeutics, Porter Novelli, and many more
7. Acquiring new knowledge to help transform your communications and impact your organization's bottom line
8. Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media initiatives that will ground you in advancing your own strategy
9. The opportunity to learn how to use new social media tools to foster your organization's values and mission, in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing, or PR Executive:

I know what you're thinking.

"Great… another social media for pharmaceuticals conference. Just what we all need."

It's understandable of you to think that way, but if you do, you'd be wrong. This conference won't focus on theory or the conceptual use of social media. We're not coming together to talk about what should happen or lament over what hasn't happened fast enough. Instead, we're focused on real-life case studies, real-world examples and demonstrating real time value for your brand.

How? By bringing together the brightest minds and the most innovative leaders currently doing business in the social marketplace today. We'll show you how to get things approved, get things launched, and get measurable impact for your brands. No theory, just execution.

Interested? You should be!

Whatever you want to call it – social media, social marketing, or convergent communications – the fact remains that the way brands and consumers interact is fundamentally changing. Advertising is decreasing in effectiveness, content is becoming distributed across channels and credibility for brands sits precariously in the crucible of this new paradigm. Social media is exacerbating and alleviating these problems all at the same time.

For all the shiny new tools out there, successful relationships are still based on open communication, credibility, and trust. Reputations are made and destroyed by influencing those who influence others, leveraging context, and managing reputation and relationships.

• AstraZeneca implemented well thought out strategies to engage in social media – including channel alignment with company programs and priorities
• Novo Nordisk Inc. created the first pharmaceutical branded Twitter page through the combined efforts of its regulatory, legal and marketing teams.
• Acorda Therapeutics used social media to carve out a unique, non-transferrable position that fostered treatment awareness and kept them top-of-mind with patients and caregivers

Don't be left behind - - Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "SOCIAL MEDIA for PHARMA: How To Develop, Execute, And Evaluate Web 2.0 Strategies To Engage Your Audiences And Drive Business Results" this May in Princeton, NJ to hear from pharmaceutical professionals who are currently utilizing social media tools.

For better or worse, the social era is the relationship era, and it will touch every part of your business. Come find out how to make it work for you.

I look forward to seeing you this Spring at this information-packed event.