Training: Social Media for Pharma Conference

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Don't Miss The NEWEST Conference From The Advanced Learning Institute’s Acclaimed Social Media Training Series, Specialized For The Pharmaceutical Industry…

Rave Review from a Past Social Media Conference Attendee:
"Outstanding! One of the most amazing conferences I have attended in a while."
A. Kaszowski, Web Producer
St. Joseph's Health Care, London, Ontario

KEY TAKE AWAYS:		Speaking Organizations:
Attend this social media for the pharmaceutical industry conference to learn how to incorporate social media into your communications and marketing plans, and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals, by:		Hear practical real-world solutions and learn best practices in social media from practitioners at these top organizations:
Revolutionizing your traditional communication and marketing strategies to adapt to the online world Ensuring your social media projects fit within FDA guidelines Engaging your organization to use the latest social media tools to maximize effectiveness, increase productivity, inspire innovation, and advance your culture Developing a social media (blogging, podcasting, wiki, social network, etc.) strategy to improve your communication and marketing initiatives and practices Managing the continued regulatory challenges that companies face when expanding their social media footprint Determining the right social media mix for your organization Leveraging Web 2.0 technologies to build a brand culture internally and externally Using Twitter to turn your employees and stakeholders into brand ambassadors Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Creating an opportunity for employees to communicate with customers directly and informally Outlining key steps and strategies for setting up and managing an effective social media platform Integrating new social media tools with traditional media to multiply your results Harnessing the collaborative power of your organization's social media platform to drive organizational performance Building senior management support for your social media programs Determining the Web 2.0 spaces that have relevance for your organization and brand Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback Creating a stronger sense of community and brand for your organization Building the business case and demonstrating the ROI of your social media program Monitoring customer feedback and satisfaction Marketing your social media programs both internally and externally to encourage their use Discovering an untapped audience and potential business opportunities		AstraZeneca, LP Johnson & Johnson Pfizer Acorda Therapeutics Sanofi-Aventis Pharmaceuticals Novo Nordisk Inc. Lundbeck Inc. Fleishman-Hillard Digital Porter Novelli National Organization for Rare Disorders (NORD) Saatchi & Saatchi Wellness Siren Interactive Intouch Solutions, Inc. Paden Noble Consulting CareVocate, LLC WCG Transmission Content + Creative Rashbaum Associates, LLC Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT? SMART PHARMA HAS GONE SOCIAL!
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other pharmaceutical professionals engaged in the "ourney."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive and practical workshops to focus on your individual needs: Monday, May 24, 2010: Pre-Conference Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Social Media 101: How To Successfully Leverage New Social Media Tools To Form Relationships, Manage Connections, And Communicate With Your Audiences Pre-Conference Afternoon Workshop B: 1:00 p.m. - 4:00 p.m.: How To Incorporate Twitter And Other Social Media Technologies Into Your External And Internal Pharma Communications Plans Thursday, May 27, 2010: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Implement A Social Media Strategy That Will Benefit Your Organization's Bottom Line: A Step-By-Step Process Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Prove The Value Of Social Media And Online Marketing For Pharma: Building Your Own Measurement Framework
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