INTERACTIVE CONFERENCE WORKSHOPS
These workshops are designed to take your conference experience to the next level. Post-conference workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this conference by attending these highly interactive and practical, hands-on sessions. Space is limited to ensure interactivity!

Choose C or D or BOTH for maximum value and learning

8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C

Continental breakfast will be provided at 8:00 a.m.
for the morning workshop attendees.

How To Use Blogs And Other Web 2.0 Technologies To Enhance And Improve Your Internal Branding Efforts

Existing forms of corporate internal communications, such as intranets, are often static, criticized and under-utilized. Recent innovations in online technology – often referred to as Web 2.0 – offer new opportunities to make your internal communications more interactive. You can create conversations, share information more quickly, get feedback, build trust and even use internal blogs as an early warning system for employee grievances.

Attend this cutting-edge and interactive workshop and hear how McDonald's, IBM, Disney, and other companies are using blogs internally to grow their businesses and build their brands.

Additionally, you will learn:

• How blogs actually work
• How to rollout an internal blog successfully
• How HR strategies can protect you, your company and your internal bloggers
• How to manage positive and negative comments effectively
• How to build your brand inside your organization using Web 2.0

WORKSHOP LEADER: Cheryl Contee, Founder/Principal of Fission Strategies, specializes in helping Fortune 500 companies, major non-profit organizations and leading trade associations manage their brands and their campaigns online. Cheryl has extensive non-profit and business online marketing, branding, communications, advocacy, and fundraising experience. Cheryl consistently creates award-winning sites and is a pioneer in the field of Web 2.0 and blogger relations including blog creation/management, blog advertising, blog training and blogger outreach. Clients include: MomsRising, Sandisk, Visa, Yahoo, Blue Cross Blue Shield Association, Verizon, International Fund for Animal Welfare, ACLU, The U.S. Holocaust Memorial Museum, Amnesty International USA and many others. Cheryl is regularly invited to speak at major conferences and client events. Cheryl received a degree at Yale University with a major in Ethics, Politics and Economics and has an International Executive MBA from Georgetown University.

Testimonials From Past Cheryl Contee Sessions:

"I loved the demonstrations and relevant examples."

"Very practical, usable, and focused at needs of audience."

"Cheryl was probably one of the best speakers I have heard. Her demeanor was great!"

"Thank you for giving me hands-on tools!"

How To Develop A Comprehensive Content Strategy For Your Communications Program

Social media has radically changed the way people look for, find, and consume content - in all aspects of their life. This workshop will focus on how to account for this in your content strategy, and subsequently how it impacts the approach to internal communication planning and content distribution.

Participants will engage in a discussion on:

• The typical decision making process
• Why this is important - Walking the Walk, Top to Bottom
• How to build valuable, credible, and relevant content
• Empowering employees

During this interactive workshop, you will learn:

• Why operating in a clean and transparent manner is so important
• How to go about building a comprehensive content strategy
• How to develop the right kinds of content

Chris Beland, a Partner and Director in Ogilvy's Interactive Marketing and Social Marketing practices, oversees the digital marketing & advertising agenda across multiple clients at Ogilvy New York. With CRM, Social, & Traditional Advertising experience in the telecom, financial services, consumer electronics, and retail verticals, Chris represents the new POV, weaving all channels into comprehensive programs. Chris leads digital/social strategy and implementation teams for several Ogilvy clients, including American Express, Thomson Reuters, and Dove. Chris has also helped to develop, and is a leader within, Ogilvy's Social Marketing Practice. Prior to joining Ogilvy, Chris set digital marketing strategies and developed global communication programs for Digital Impact
(now Acxiom Digital) clients such as Hewlett Packard, SBC Corporation (now AT&T), Fidelity Investments, Citizens Bank, PNC Bank, Victoria's Secret, Bath & Bodyworks,
and New York & Co.