Training: Social Media for Internal Communications-Nov. 2008

Don't Miss The Advanced Learning Institute's 2nd National Forum
In Its Acclaimed Communications & Social Media Training Series...

Rave Review from a February 2008 Social Media for Internal Communications Conference Attendee:
"My brain is full of great ideas and useful tips. I really appreciate the extra
opportunities to speak with the experts one-on-one, and am looking forward
to continued online communications."
L. Wilson, Web Designer
Bechtel

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to use social media for internal communications and leverage the latest interactive tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media technology into your communication programs to engage employees and dramatically improve internal communications from:
Engaging your organization to use blogging and podcasting to maximize effectiveness, increase productivity and improve internal communications Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand through interactive, collaborative forums and other social media tools Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply your program's results Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance Building senior management support for your social media programs Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee feedback Leveraging Web 2.0 technologies to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool Developing the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives Monitoring employee feedback and satisfaction Marketing your blog/podcast both internally and externally to encourage its use		Wachovia Corporation JetBlue Airways H&R Block Eastman Kodak Company Centers for Disease Control and Prevention (CDC) IBM Abbott Sabre Holdings San Diego County, California, Regional Airport Authority, San Diego International Airport Watson Wyatt Worldwide Sinickas Communications, Inc. ROI Communication Fission Strategies E Pluribus Partners EMC Ogilvy Worldwide Supporting Organizations:

WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself." Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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EXPAND YOUR LEARNING... Sign up for your choice of these interactive, practical workshops to focus on your individual needs: Monday, November 17, 2008: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: Using Web 2.0 Technologies And Collaborative Processes To Create Engaging Team Experiences Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 pm.: How To Measure The Role Social Media Plays In Your Overall Internal Communications Programs Thursday, November 20, 2008: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Use Blogs And Other Web 2.0 Technologies To Enhance And Improve Your Internal Branding Efforts Post-Conference Afternoon Workshop D: 12:00 p.m. – 3:00 p.m.: How To Develop A Comprehensive Content Strategy For Your Communications Program
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