8:00 a.m.
Continental Breakfast & Networking
8:30 a.m.
Chairperson's Opening Of Day Two
Michael Rudnick, Global Intranet, Portal & eComms Practice Leader
Watson Wyatt Worldwide
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8:40 a.m.
How To Transform A Globally Dispersed, Complex Company Into A Connected, Passionate, And Strategically-Agile Family
In this though-provoking session, you will learn how a large, Fortune 250, "command and control" company with 20,000 new employees and 40 newly acquired companies became more connected, personal, passionate and engaged. This case study will cover EMC's experiences with culture building, internal and external employment branding, employee engagement, and organizational behavior transformation. It will provide you with how-to's, lessons learned and results-to-date.
Specifically, EMC will share with you the key tools they utilized including:
- A roadmap, message architecture and execution plan
- Their Culture Talk platform encompassing a social network, a "Visual Talk Radio" show, and a blog
- Experiences with Second Life, Twitter, LinkedIn, Facebook, employee blogs, and more
- Results from employees: discussions, blogs, meet-ups, rising satisfaction ratings, new ideas, and rising revenue and profit
In addition, you will leave this session with new insights on how to:
- Start a dialogue with employees in a way that doesn't feel like corporate-speak or an advertising campaign
- Roll out your own organization-wide social network
- Engage your senior executives with using social media for strategy execution
- Align HR, Marketing and IT to support your campaign
- Avoid common pitfalls along the way
Polly Pearson, Vice President of Employment Brand and Strategy Engagement
EMC
Len Devanna, Director Web Strategy
EMC
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9:35 a.m.
Morning Refreshment & Networking Break
10:05 a.m.
Making The Business Case For The Investment In Social Media
There is no question that social media is no longer a "nice to have" but a "must have" for any global, diverse organization that is seeking to fully engage its employees. We in communications know that, but how do you make the business case to your executives? How do you obtain the investment and support needed to create your own portal infrastructure that delivers social networking, collaboration and other communications tools?
You will leave this session with a clear understanding of how to:
- Define the key partners and stakeholders in your company
- Manage the shift in culture that social media engenders
not just for the organization, but within the communications
function itself
- Lay out the benefits of a robust portal infrastructure
- Seal the deal and get the program going
Arati Randolph, Senior Vice President and Head of Employee Communications
Wachovia Corporation
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11:00 a.m.
How To Develop And Maintain An Employee-Focused Intranet Portal And Online Newspaper: Using Web 2.0 Tools To Build Community
During this session, you will hear about the development and maturation of the Centers for Disease Control and Prevention's (CDC) employee communication program and its award-winning cornerstone product CDC Connects, the employee focused inTRAnet portal and online newspaper.
Through stories, practical steps and lessons learned, you'll hear how the CDC reaches out to their most valuable asset – their employees. In addition, you’ll learn how to:
- Focus employee communication on what is important
- Make your intranet a popular must-read news channel
- Make fresh news and accessible enterprise tools work together
- Build community using fresh content, photos, video & more
- Introduce an internal blog and help it mature
- Engage employees in a two-way conversation: the pitfalls & payoffs
- Work toward synergy with external communications (media and marketing)
Kay Golan, Director Employee Communication
Centers for Disease Control and Prevention (CDC)
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11:55 a.m.
Lunch On Your Own -- But Not Alone!
Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to connect with others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.
1:30 p.m.
Group Exercise:
More and more organizations are beginning to apply Web 2.0 rules and tools to optimize themselves for innovation, growth and efficiency. But how do they get started? What are the tools? And most importantly, what are the rules? In this unique interactive, hands-on session, you will participate in a discussion on the tools and best practices aimed at helping business leaders take the first steps. You will break up into small working groups, and discuss various approaches to designing and implementing a Web 2.0-driven internal communications plan.
Giovanni Rodriguez, Co-Founder/Managing Partner
THE CONVERSATION GROUP
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2:15 p.m.
How To Define The Benefits, Overcome Challenges Of Implementation And Govern The Use Of Social Media Within Your Organization
Most employees will be predictable - - some will engage groups, others will elevate the brand, others will participate (predictably) ... and then there will be those who (predictably) misbehave... but the most difficult group to manage will be those that make up new rules; those that take social media to places you never expected or know you don't want to explore.
During this session, you will hear how Abbott has:
- Defined a clear set of social media benefits as related to a multinational healthcare conglomerate
- Begun to manage the challenges of implementing social media tools within the organization
- Tackled governing social media activities
You will also receive an overview of how Abbott expects social media to evolve.
Simon Goldberg, Director, Electronic Communications and Social Media
Abbott
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3:10 p.m.
Afternoon Refreshment & Networking Break
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3:25 p.m.
How To Use Public Blogs To Communicate Marketing Efforts With Employees, Validate Their Expertise, And Boost Morale
During this session, you will hear how:
- Kodak's blogs originate from the people of Kodak and the positive results as a result
- Blogs can inform people throughout your organization on the latest marketing initiatives
- Employee blog participation confirms employee knowledge base and boosts morale
Jennifer Cisney, Chief Blogger
Eastman Kodak Company
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4:20 p.m.
Chairperson's Recap:
Key Takeaways And What To Do When You Get Back To The Office
We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.
Michael Rudnick, Global Intranet, Portal & eComms Practice Leader
Watson Wyatt Worldwide
4:30 p.m.
Close Of General Sessions
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Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews
Pre-Conference Workshops • Agenda Day 1 • Agenda Day 2 • Post-Conference Workshops
Venue & Lodging • Registration Fees • Discounts & Policies • Association Partners
Register Now • Forward To A Colleague
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