8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.
Chairperson's Opening Of Day Two

Dr. Adam Wootton, Director of New Media and Social Media
TOWERS WATSON

8:45 a.m.

How To Effectively Use Your Intranet To Foster Positive Employee Satisfaction And Improve Morale

Retaining a qualified and effective workforce can be challenging within the limitations of the public sector, especially during tough budget times. Employees who feel appreciated and know senior managers are listening to them are more content and productive, and internal communications plays a vital role in fostering employee satisfaction.

Using both traditional and new media communication tools on your intranet can enhance the interaction between employees and senior managers and help improve employee morale and cultivate a positive work environment.

In this session, you will learn how to use effective communication tools on your intranet, including blogs, videos, and anonymous suggestion boxes to:

• Keep employees engaged, connected and informed
• Help employees accept change and transition
• Recognize employee achievement
• Improve employee health and productivity
• Maintain high employee morale

Sarah Lane, Director of New Media
WASHINGTON STATE OFFICE OF THE ATTORNEY GENERAL
@sarahfrostlane

9:30 a.m.

How To Gain Senior Management Support And Engage Employees To Use Social Media

Hiscox, a 100 year old international specialist insurance provider, is a new brand in the US market and using social media was a key component to their 2011 marketing and awareness activities. But, before you can utilize these tools externally, you need to get internal buy in from top executives, legal and marketing on how these tools will benefit your organization, and what you will do to minimize potential negative reputational impact. Hiscox overcame these obstacles to build large followings on key social media networks, produce an online web series focused on entrepreneurs and boost the brand’s creditably and awareness in the US.

Learn how Hiscox established their social media presence in 2011 by focusing on:

• Gaining internal buy in from top management, legal and compliance to utilize social media
• Empowering your employees to use social media tools including Twitter, blogs and LinkedIn to promote their expertise, without straying too far from the brand’s image
• Promoting your company’s social media activities to increase engagement and generate positive feelings towards your brand internally

After learning of Hiscox’s journey you will see how any company can step into the future and get going with social media by engaging executives, negotiating with legal and building employee support to establish their brand.

Hunter Hoffmann, Head of US Communications
HISCOX
@hunterhnyc

How To Build Advocacy From The Inside Out To Empower Employees

Sprint Nextel and its employees have undertaken an amazing turnaround and recently, the company has jumped from last to first in customer satisfaction results. This about-face was made possible by strong leadership and engaged employees. The next step in Sprint’s improvement was to get employees to tell this story more broadly. Call in the Ninjas!

Don’t miss hearing about Sprint’s award-winning Social Media Ninjas program, an employee advocacy program that focuses on social media engagement. You will leave this session with the understanding of how to :

• Treat employees as if every one of them could be a spokesperson online
• Use internal social media platforms to make way for empowering employees in social media externally
• Structure an employee advocate program to ensure success

Sara Folkerts, Internal Social Media Manager
Sprint Nextel
@saramiller

Social media can turn the traditional enterprise intranet portal upside down. Rather than continuing to push content out and wondering why it isn’t being read, forward-thinking communication departments are beginning to adopt the "Upside Down Enterprise Portal" approach. In using this idea, the American Dental Association has deployed Facebook for Dentists using SharePoint 2010. This new approach recognizes the power of the social web where thousands of information curators are sharing information with their colleagues through Twitter, Facebook, and LinkedIn. The way of the emerging “citizen editor” can be applied to the corporate intranet as a means to share relevant content.

• The next generation of the social intranet environment
• Approaches to truly make your intranet social through advanced sharing and curation capabilities
• Lessons gained while implementing enterprise collaboration solutions

12:05 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion based on a social media for internal communications hot topic. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media for internal communications concerns.

1:35 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

Interact and discuss solutions to your internal communications challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own internal communications initiatives.

2:05 p.m.

Building Buzz: Creating A Social Shift With A Social Intranet

Around the world, The McGraw-Hill Companies is known as a leading global financial information and education company. Their leading brands include: Standard & Poor’s, McGraw-Hill Education, Platts energy information and J.D. Power and Associates. In 2011, McGraw-Hill redesigned its Intranet and introduced Buzz, an internal social network that became the intranet homepage for all 26,000 employees and consultants.

It was becoming increasingly important to transcend the traditional barriers of org charts, departments and geography to connect employees with each other to operate smarter, faster and better. That challenge prompted a team of communicators, human resources professionals and developers to start a project to introduce a comprehensive internal social solution that leveraged blogging, wikis and groups. The goal was to ignite collaboration, crowdsourcing, innovation and enhanced productivity.

This session will detail their journey from creation, to pilot and launch of Buzz, including:

• Gaining buy-in from senior executives
• Growing the user base in two months without any formal communication
• Working with legal and compliance department to gain approval
• Using a variety of methods and approaches from internal ads to working with individual departments to drive adoption for all employees

Learn how McGraw-Hill has successfully shifted its internal communication to a social framework to help unlock its hidden potential and how you can do the same!

Edward Ford, Enterprise Community Manager
THE MCGRAW-HILL COMPANIES
@essencebc

3:00 p.m.

Enabling Employees To Effectively Converse And Collaborate In The Digital Age— And Reap The Benefits For Your Organization

There’s a digital conversation going on right now. All over the globe, individuals are sharing information, expertise, making decisions, building relationships, and more, without even leaving their seats. Sentiment and knowledge are being created around topics that could have a direct impact on your business. Are you out there? Are you part of the conversation? Are your employees? Are your competitors’ employees?!

In today’s digital world, the employee and the relationships and conversations that employee has in the digital space is defining the brand. Because of this, we need to ensure that our employees have the tools they need to reach out so that they can effectively participate in it: from conversing about topics they are experts in, to relationship building, to globally collaborating on projects with other employees, partners, clients, peers, and the general public. The more digitally active your employees are both inside and outside your company, the more current, credible and responsive your company will be viewed.

• Enable employees to build and share their expertise inside and outside the company
• Generate, aggregate and promote social conversations of interest to your company
• Create a globally collaborative employee culture both internally and externally

Kevin Winterfield, Social Systems and Digital Influence
IBM
@kmwinterfield

3:45 p.m.

How To Engage Leadership And Employees And Cut Cost Through The Use of The Latest Technology

As the world is becoming more technology based, companies are starting to embraces the ways they can communicate with their employees via new platforms. Using the iPad is one example of how to harness the technology era in the workplace. The Reader's Digest Association, Inc. (RDA) is a global multi-platform media and direct marketing company that educates, entertains and connects audiences around the world. The company and its employees are dedicated to providing customers with the inspiration, ideas and tools that simplify and enrich their lives on whichever platform they prefer. With 27 leading brands, including the master brands Reader’s Digest, Taste of Home and The Family Handyman, the company reaches more than 145 million consumers. Within the past year, Reader’s Digest magazine has expanded content to all digital forms, becoming the #1-selling magazine on the Amazon Kindle, and a top seller on the Apple iPad and Barnes & Noble’s Nook.

In this session, you will learn how RDA energized their global leadership team by using the iPad to communicate the company’s strategic goals and digital transformation objectives at the annual management conference.

After this energized session, you will gain a better understand about:

• How to use the iPad to deliver meeting materials that are interactive, fun and emblematic of Web 2.0 tools
• Ideas to engage leadership in new ways of thinking about the business
• Ways to reduce meeting costs and provide a superior communication experience

Susan Fraysse Russ, Vice President of Global Communications
Reader's Digest Association
@readersdigest

4:30 p.m.

Chairperson’s Recap:
Key Takeaways And What To Do When You Get Back To The Office

We'll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Dr. Adam Wootton, Director of New Media and Social Media
TOWERS WATSON

4:45 p.m.

Close Of General Sessions