This conference is a must-attend event for all those who are committed to using social media for internal communications to engage their employees, drive internal collaboration, increase productivity and improve your bottom line using the latest enterprise 2.0 technologies. You'll benefit from:

1. 21 innovative speakers at your disposal to share their strategies and experiences in using blogs, podcasts, wikis, Twitter, and other Enterprise 2.0 tools in the communication arena
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. Unique and interactive optional workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with new strategies and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
6. A comprehensive overview of social media innovations from leading
   communications practitioners like Mayo Clinic, Sprint Nextel, Reader’s Digest Association, Salesforce.com, and many more
7. Acquiring new knowledge to help transform your communications and impact your organization's bottom line
8. Participating in instructional sessions that will share real-world examples, tactics and lessons learned in leading social media for internal communications initiatives that will ground you in advancing your own strategy
9. The opportunity to learn how to use new social media tools to revolutionize your employee communications, in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
12. Access to the conference wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Communication Colleagues,

Social media – it seems like you can’t escape those two words!

Everywhere you turn there’s another conference or article – even an Oscar-nominated movie dedicated to the effectiveness of these new communication channels.  How can we ensure we use them effectively? Do they replace long-established options like print and face-to-face communication, or is there a natural role for them to play that complements these tried and true approaches?

Ultimately, our strategic communication choices come down to knowing our audience and having a clear vision of what we want to accomplish – then making strategic decisions about which communication tools will help us achieve this.

Of course, that’s easy to say and often quite difficult to do. We’re beset with pressures to do more with less, become experts on the latest trends, and get our information out everywhere: on time, on budget and on message. So it’s a good thing communicators are generally a social bunch - we can seek out similar professionals and industry colleagues to learn from their experience - getting insight on the strategies that were really effective and/or avoiding the pitfalls they’ve uncovered the hard way!

At the Advanced Learning Institute’s Social Media for Internal Communications conference in April, we'll tackle the challenges of creating effective communication strategies using all the available “arrows in our quiver” and address how to ensure these programs engage employees and create value for your organization using the latest research and industry case studies.

Among the many things you’ll learn at the conference:

• See the importance of two-way communication and the impact you can achieve by conversing with your audience
• Variety is the spice of life – communicators have more options and more reach than ever before – but they also have more competition
• Storytelling isn’t just for children – stories connect your audiences to an idea and a vision, and better yet, they enable other people to retell them
• How to target messages effectively so the message cuts through the noise and is heard and understood by your audience
• There are three P’s in communication – Processors (i.e. technology of all kinds), Print and People – you can’t get it done by just using one
• How to engage your target audience by using their “Heads, Hearts and Hands” and understanding the tricks which marketers use to effectively capture our attention

I look forward to seeing you in New York City! Together, we'll rediscover how to develop internal communications strategies that inspire your audience/employees, encourage their engagement with your programs, and enable them to deliver better business results for your organization.

Sincerely,

Dr. Adam Wootton, Director of New Media and Social Media
TOWERS WATSON
@adamwooton
Conference Chairperson

P.S. Make your investment pay off even more by bringing your communications team! Click here for details or call (888) 362-7400 or (773) 695-9400 for more information.

Add to the dialogue! Using #ALISMIC, tweet your questions and comments to Angie, the conference producer, prior to the conference @Angie_ALI