8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.

Chairperson's Welcome, Opening Remarks & Presentation:
The Art Of Effective Communication: How Social Media And Game Mechanics Have Changed The World For Employee Communication

Engaging employees with communication is a major challenge for many companies. Out on the Internet, social media is changing the way we communicate with friends and colleagues. However, many companies have not been able to use social media to connect with their employees and engage them with their message.

Effectively blending both traditional and social communication and the use of new techniques such as behavioral economics and game mechanics can help companies effectively engage their employees. This session will introduce the topic of social media, explain why it is different and talk about how it can be effectively teamed with game mechanics and behavioral economics to effectively communicate with your employees.

After this engaging presentation you will walk away with a better understanding of the changes social media and game mechanics have for employee communication, including how:

• A simple framework for social media can help you devise a strategy for its use
• Using social media can augment traditional communication methods
• Practical solutions can get you in the game
• The use of game mechanics and behavioral economics can enhance your communication strategy

Dr. Adam Wootton, Director of New Media and Social Media
TOWERS WATSON
@adamwooton

9:30 a.m.

How To Engage Employees In Your Company’s Strategies Through The Use Of Social Media

Millions of people from all walks of life have found answers at Mayo Clinic, making its brand one of the most-recognized in the world. All employees know that its primary value, handed down from the Mayo Brothers more than a century ago, “The needs of the patient come first” guides their daily work. For the eighth year in a row, Mayo Clinic has been named to Fortune Magazine’s Best Places to Work list, a testament to this employer’s commitment to an engaged workforce that lives its brand.

In this session, you will hear how Mayo Clinic uses tried-and true communication tools, in addition to the latest social media techniques, to communicate with employees.

After listening about Mayo Clinics strategies for Social Media, you will walk away with the understanding of how it has been:

• Communicating its strategic objectives to employees and measures their understanding of the objectives
• Effectively uses its intranet as a news and information resource
• Using social media to enhance employee engagement

Karen Trewin, Manager, Institutional Communications and Community Relations
MAYO CLINIC
@mayoclinic

10:15 a.m.

Break-Out Blitz! Network And Discuss Social Media Challenges With Your Fellow Conference Attendees

This session will open the conversation by connecting you with other conference participants and gain greater understanding into many similar issues, concerns, and challenges that your peers are also facing. Become acquainted with your fellow conference attendees in this fun and fast-paced forum!

11:10 a.m.

How To Engage Employees To Accomplish Strategic Goals

In this energizing session, you will hear about the latest innovative research designed to increase employee engagement and productivity. You will learn how focusing on the “vital few accelerators” can have significant impact on enhancing employee morale and encouraging more discretionary effort to accomplish your organization’s strategic goals. Now, our time-oppressed workforce can edit their “To-Do” lists to retain only those activities that create positive energy by recognizing and appreciating what is working successfully, which produces greater engagement and momentum for change; ultimately achieving “breakthrough” increases in organizational results. In many cases, this involves the use of social media to facilitate communication.

• The value of using an appreciative inquiry based approach to new and ongoing work
• The “vital few accelerators” that drive outcomes of employee engagement and leadership effectiveness
• How to apply the “vital few accelerators” on-the-job to accomplish strategic goals

Jim Trinka, PhD, Director, Air Traffic Organization Training & Development
FEDERAL AVIATION ADMINISTRATION, U.S. DEPARTMENT OF TRANSPORTATION
@jat_pilot

11:55 a.m.

Infusing Social Media Into Your Traditional Employee Communications Program: How To Drive Team Engagement At Every Level Of Your Organization

Over the past 87 years, Grainger has established itself as a leading distributor of the products businesses and institutions need to keep their facilities running. Their tag line, “For the Ones Who Get It Done”, reflects the passion their 18,000 employees around the world have in serving customers and communities every day and during emergencies.

The company serves customers through multiple channels – branches, the phone, and online. To have empowered and energized team members at every level, Grainger has
used multiple vehicles over the years to highlight the company’s vision and celebrate team members who get it done. Over the past few years, Grainger has used social media vehicles internally to advance the dialogue.

Don’t miss this inside look at how Grainger communicates to its employees in the United States. You’ll see how your organization can also:

• Use social media vehicles in conjunction with face-to-face and other communication channels
• Set the right expectations with leaders and employees
• Celebrate community programs and events using social media to further employee engagement and the internal brand

Anjali Reddy, Director, Internal Communications
GRAINGER

12:40 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion based on a social media for internal communications hot topic. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media for internal communications concerns.

2:05 p.m.

How To Communicate With Your Employees Using Social Media

Coldwell Banker Real Estate is the nation's oldest real estate brand with a legacy dating back to 1906. The brand consists of approximately 1,000 independently-owned-and-operated companies who operate approximately 3,200 offices with more than 85,000 agents in 49 countries. Due to the unique nature of real estate and the "independent contractor" model, communicating brand messages and showcasing the value of the brand to internal audiences can be a challenge.

Through the use of social media, extensive use of video and a unique approach to disseminating company news and updates, Coldwell Banker has made great strides in its communications efforts. You will learn why traditional newsletters, company magazines, CEO columns and other traditional methods may not work and hopefully gain some "easy-to-digest" ideas to compliment your own efforts.

David Siroty, Vice President, North American Communications
COLDWELL BANKER REAL ESTATE
@coldwellbnkr

3:05 p.m.

Ways To Avoid The Seven Deadly Sins of Social Media While Communicating With Your Employees

Every single day, individuals and companies are looking to take advantage of the opportunities social media presents us. But with these opportunities come pitfalls. Strategies can go haywire. Egos can run amok. Success can happen quickly through social media but so can failure. Are you prepared? Through the lessons learned at MediaTile, you will learn how to make sure your company isn't falling prey to the seven deadly sins of social media.

In this informative session, you will learn how to engage your employees through social media without "sinning", by incorporating the following into your strategy:

• Developing a social media strategy that keeps your company on target
• Learning how a properly executed social media policy can keep your company on track
• Hearing how other companies have sinned so that yours doesn't

Chuck Gose, Director, Business Development & Social Media
MEDIATILE
@chuckgose

3:50 p.m.

How To Overhaul Your Employee Communications Based On Your Organization’s Business Priorities

With almost 40,000 employees worldwide, Honeywell Aerospace is a leading global provider of integrated avionics, engines, systems and service solutions for aircraft manufacturers, airlines, business and general aviation, military, space and airport operations.  In the midst of a major functional restructuring and redefined charter, the employee communications team faced the challenge of designing and implementing a new purpose, scope and strategy that could be successfully executed by a smaller team.

In this session, you will hear how Honeywell Aerospace accomplished these feats by overhauling their service levels and prioritizing demands based on business priorities, including how to:

• Engineer an employee communications strategy based on what adds value (and what doesn’t)
• Start doing the things that matter and stop doing the things that don’t
• Leverage social media channels to address both communication and operational challenges
• Introduce a new service delivery model for employee communications

Jenna Rowell, Internal Communication Strategy Manager
Honeywell Aerospace
@honeywell_aero

Monica Lin-Meyer, Director, Internal Communications & Employee Engagement
Waggener Edstrom Worldwide
@waggeneredstrom

4:35 p.m.

More "How To's" To Help You Get The Work Done:
An Interactive Panel Discussion With Today’s Participants

Need to dive deeper into specific topics?  Want more details?  Here’s your chance! Digest what you’ve learned and apply it to your own initiatives to get feedback and ideas for improvement.

5:00 p.m.

End Of Day One

5:15 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of New York City’s fine dining while you continue to network with your colleagues.