INTERACTIVE CONFERENCE WORKSHOPS
These workshops are designed to take your conference experience to the next level. Workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this conference by attending these highly interactive, hands-on sessions. Space is limited to ensure interactivity!

Choose C or D or BOTH for maximum value and learning

8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C

Continental breakfast will be provided at 8:00 a.m.
for the morning workshop attendees.

How To Leverage New Technologies To Drive Conversation And Collaboration Within Your Organization

Now that you've captured technology tips from your peers and heard some case studies around integrating social media, what will you do next? This post-conference workshop will cover proven ways of identifying the right technology or social media platform to further your organization’s conversations and collaborative efforts. Whether it’s using a wiki for project collaboration, integrating vidcasts into training programs, or developing discussion forums to gather insights from multiple audiences, these techniques will yield more effective and collaborative communications across borders and time zones.

• Use audience-centric communication planning to measure your organization's readiness to adopt new social media strategies
• Select and integrate the most relevant and sustainable technologies and content within your organization's existing culture and infrastructure
• Communicate your key messages through these new technologies, whether you are an early adopter or just considering new approaches
• Utilize social media within your current internal, partner or corporate communications infrastructure
• Develop the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives

Joining Vivien will be Marady Hill, Campaign Director at Bonfire. Marady is a seasoned management consultant with over 18 years of experience in the fields of entertainment, high technology, healthcare, biotech, transportation and environmental management. She is passionate about helping organizations navigate complex change with clear communications that engage employees and deliver results. With a passion for integrating creative ideas with technology and business objectives, Marady has managed numerous multimillion-dollar projects that exceeded all expectations. Her experience includes working with clients like Harrah’s Entertainment, Walt Disney Imagineering, Genentech, other leading, global companies, and state and federal government agencies.

Testimonials From Past Bonfire Communications Sessions:

"Outstanding; lots of new learnings; very interesting!"

"I think this was so helpful. It gave me a lot of good information to
think over and work through. Thanks!"

"I’m completely energized to get started on implementing my learnings."

How To Use Blogs And Other Web 2.0 Technologies To Enhance And Improve Your Internal Branding Efforts

Existing forms of corporate internal communications, such as intranets, are often static, criticized and under-utilized. Recent innovations in online technology – often referred to as Web 2.0 – offer new opportunities to make your internal communications more interactive. You can create conversations, share information more quickly, get feedback, build trust and even use internal blogs as an early warning system for employee grievances.

• How blogs actually work
• How to rollout an internal blog successfully
• How HR strategies can protect you, your company and your internal bloggers
• How to manage positive and negative comments effectively
• How to build your brand inside your organization using Web 2.0

WORKSHOP LEADER: Cheryl Contee, Vice President at Fleishman-Hillard, specializes in helping Fortune 500 companies, major non-profit organizations and leading trade associations manage their brands and their campaigns online. Cheryl comes to Fleishman with extensive non-profit and business online marketing, branding, communications, advocacy, and fundraising experience. Cheryl consistently creates award-winning sites and is a pioneer in the field of Web 2.0 and blogger relations including blog creation/management, blog advertising, blog training and blogger outreach. Clients include: Visa, Yahoo, Blue Cross Blue Shield Association, Verizon, International Fund for Animal Welfare, ACLU, The U.S. Holocaust Memorial Museum, Amnesty International USA and many others. Cheryl is regularly invited to speak at major conferences and client events. Cheryl received a degree at Yale University with a major in Ethics, Politics and Economics and has an International Executive MBA from Georgetown University.

Testimonials From Past Cheryl Contee Sessions:

"I loved the demonstrations and relevant examples."

"Very practical, usable, and focused at needs of audience."