8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.

Chairperson's Welcome, Opening Remarks & Presentation

The Read/Write Intranet:
How To Drive User Engagement And Productivity

Commitment. Trust. Credibility. Focus. Hallmarks of engaged users and high-performance organizations...and the holy grail for most communications strategies.

So what does the Read/Write Intranet have to do with employee communications and engagement? Everything. Growing percentages of your user population prefer - and increasingly expect - to interact with their organizations in the very same way.

With the power of user-generated content roaring across the internet, organizations have been slow to enable such read/write capabilities on their existing intranets and enterprise portals.

At this stage in the rapid evolution of social media, there are many different strategies, tools, and approaches. Some organizations are thinking about basic collaboration, others about two-way communications, and still more about workflow, motivation and a range of other issues.

In this session, we will explore the various facets of user-generated content, and how such robust technology can be harnessed within the enterprise.

Michael Rudnick, Global Intranet, Portal & eComms Practice Leader
Watson Wyatt Worldwide

9:40 a.m.

Speed Networking

Become acquainted with your fellow conference attendees in this fun and fast-paced forum! You'll have a chance to meet and greet your colleagues.

10:40 a.m.

Embracing Social Media: Why, When, And How?

The use of social media has exploded and organizations are realizing that it is not just for teenagers anymore. It can be used by employees to share knowledge, develop and strengthen relationships, and build communities. As organizations embark on this new journey, it can be overwhelming. There are so many different tools and technologies available, and a host of issues that need to be considered. Which tools should you use for what purpose and how do you achieve a real business value?

• Sun's overall approach to social media
• Specific examples of how Sun uses different social media tools, including wikis, blogs, RSS feeds, Facebook, and IM, for different purposes
• Five key enablers to building communities in any organization
• The questions you should ask yourself before you begin to use social media in your organization

Sheira Ariel, Sr. Organisation Specialist
Sun Microsystems

Carrie Motamedi, Sr. Manager & CTO Business Communicator
Sun Microsystems

11:35 a.m.

How To Use Social Media To Engage Your Employees

Mayo Clinic has the strongest national brand in healthcare, and the most important factor in building that reputation has been word-of-mouth recommendations of satisfied patients. Keeping employees informed about news that affects them and communicating Mayo Clinic's priorities has been essential to staff satisfaction and fostering the employee culture that strives to give the best care to every patient, every day. This has helped Mayo Clinic create the patient experience that is responsible for Mayo's brand position.

• The challenges of implementing social media in a well-established organization, factors crucial to success and barriers to overcome
• How social media is likely already part of your business, whether you realize it or not
• How to build a strategic framework and choose tactics that will contribute to success: not just of your social media programs, but in achieving the business goals your programs are designed to support

Learn from the Mayo Clinic's experience and its course ahead as they use social media and new media tools to provide new opportunities to create and transmit culture and to more fully engage employees.

Lee Aase, Manager, National Media Relations and New Media
Mayo Clinic

Linda Donlin, Manager, Employee Communications
Mayo Clinic

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to connect with others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

2:00 p.m.
AWARD WINNER!

How To Develop And Maintain An Employee-Focused Intranet Portal And Online Newspaper: Using Web 2.0 Tools To Build Community

During this session, you will hear about the development and maturation of the Centers for Disease Control and Prevention's (CDC) employee communication program and its award-winning cornerstone product CDC Connects, the employee focused inTRAnet portal and online newspaper.

• Focus employee communication on what is important
• Make your intranet a popular must-read news channel
• Make fresh news and accessible enterprise tools work together
• Build community using fresh content, photos, video & more
• Introduce an internal blog and help it mature
• Engage employees in a two-way conversation: the pitfalls & payoffs
• Work toward synergy with external communications (media and marketing)

Kay Golan, Director Employee Communication
Centers for Disease Control and Prevention (CDC)

3:10 p.m.

Lessons Learned: The Clandestine Birth, Untimely Death And Hopeful Resurrection Of Toyota's Internal Blog

What happens when Corporate Communications sets sail with an internal blog to stimulate peer-to-peer dialogue, only to run aground with the Legal Department?

• Why Toyota quietly launched a blog on its intranet news site
• What transpired when it waded into controversial waters
• How an external corporate blog charted a different course
• What's on the horizon for the new internal blog following in its wake

Dan Miller, Intranet News Editor, Corporate Communications
Toyota Motor Sales U.S.A.

4:05 p.m.

How To Connect With Your Audience Using Social Networking

Social networking applications are changing the way people communicate. In this session, you will participate in a discussion with the International Fund for Animal Welfare (IFAW) and discover how they are using social networking to share information, facilitate action and drive membership. You will also learn how your organization can adapt some of these tactics and strategies to remain relevant online.

• An overview of the major social networking sites that matter most including Facebook, MySpace, YouTube, and Second Life and how to start your own presence in these networks
• Clearly defined strategies you can adopt now to engage your constituency in the social media space using Web 2.0 tools including RSS, Feedburner, iTunes and Podcasts
• Examples of how IFAW is using social networking to make this a better world for animals and people

J.C. Bouvier, Online Community Coordinator
International Fund For Animal Welfare

Kevin Reid, Vice President
Issue Dynamics, Inc.

5:00 p.m.

End Of Day One

5:15 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of San Francisco’s fine dining while you continue to network with your colleagues.