Training: Social Media for Internal Communications-Feb. 2008

Don't Miss The Advanced Learning Institute's NEWEST Conference In Its Acclaimed Communications & Social Media Training Series...

Rave Review from a Past Social Media Conference:
"The conference provided an abundance of relevant, timely and useful information.
The program was well designed to include an array of topics and expertise, with plenty of time for networking with colleagues and subject matter experts."
S. Russ, Director of Internal Communications
The Reader's Digest Association, Inc.

16 KEY TAKE AWAYS		Speaking Organizations
Attend this conference to learn how to use social media and leverage the latest interactive tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media technology into your communication programs to engage employees and dramatically improve internal communications from:
Engaging your organization to use blogging and podcasting to maximize effectiveness, increase productivity and improve internal communications Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply results Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance Building senior management support for your social media programs Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee feedback Leveraging your organization's blog/podcast to build your internal brand Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool Developing the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives Monitoring employee feedback and satisfaction Marketing your blog/podcast both internally and externally to encourage its use Discovering an untapped market		American Express Best Buy Rolls-Royce Corporation Sun Microsystems Mayo Clinic IBM Toyota Motor Sales U.S.A. Centers for Disease Control and Prevention (CDC) California State Automobile Association International Fund for Animal Welfare Cisco Systems, Inc. Fleishman-Hillard Watson Wyatt Worldwide Sinickas Communications, Inc. Issue Dynamics, Inc. Bonfire Communications The Conversation Group The MediaTile Company Participating Sponsor: Supporting Organizations:

WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself." Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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EXPAND YOUR LEARNING... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, February 4, 2008: Pre-Conference Morning Workshop A: 9:00am – 12:00pm: Social Media 101: What You Need To Know To Start Your Own Organization's Blogging/Podcasting Strategy Pre-Conference Afternoon Workshop B: 1:30pm – 4:30pm: How To Measure The Role Social Media Plays In Your Overall Internal Communications Programs Thursday, February 7, 2008: Post-Conference Morning Workshop C: 8:30am – 11:30am: How To Leverage New Technologies To Drive Conversation And Collaboration Within Your Organization Post-Conference Afternoon Workshop D: 12:00pm – 3:00pm: How To Use Blogs And Other Web 2.0 Technologies To Enhance And Improve Your Internal Branding Efforts
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