This training is a must-attend event for all those who are serious about using social media to engage employees and citizens by using the latest Web 2.0 technologies and social networks to drive communication results. You will benefit from:

1. 13 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
3. Digest sessions allowing you to process the information presented and plan how you will integrate the tools and techniques into your own communication strategies upon your return to the office
4. The opportunity to customize your learning by participating in unique and interactive workshop sessions (Nov. 27 &/or Nov. 30) that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - click here for more details
5. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
6. A comprehensive overview of social media strategies and processes from leading practitioners like the City of Regina, Saskatchewan; Ontario Ministry of Community & Social Services; Genome Alberta, and many more
7. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
8. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
9. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
10. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
11. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
12. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations
13. Access to the training wiki – you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Government Communicator:

The way we use social media as communicators is changing. Simply “showing up” used to mean a sure shot at success in social media, but changing landscape and the importance of structure and strategy is growing. Similarly, just using or knowing the tools is not enough. Those who truly succeed do so with deliberate and strategic thinking.

In government the stakes are higher; the challenges greater, and the impact—whether positive or negative—can be further reaching. This is truly exciting times we live in. It also means that what’s always worked in communications may not work in social media and we need to be aware of the changing consumption habits of our citizens and stakeholders.

The best action you can take as a government communicator today is to learn from your peers and build on those experiences to create meaningful change with your citizens and key stakeholders.

Why You Should Attend This Seminar:

I’ve attended, presented and chaired social media seminars by the Advanced Learning Institute (A.L.I) and appreciate the intimate peer-focused atmosphere that blends innovative and practical theory with tried and true social media case studies in the government context. You come to learn from the presenters and each other and leave with a sense of inspiration to start right away.

Each presenter is asked to provide practical advice you can adapt to your own organization and the range of organizations and topics give tremendous insight into the state of social media in government right now.

I’m honoured and humbled to chair the Social Media for Government Communications Conference in Toronto on November 27-30 and I hope you’ll join me for the opportunity to meet and learn from your peers.

Kelly Rusk
Senior Account Executive & Strategist
BANFIELD SEGUIN

Register today at www.aliconferences.com or by calling the training hotline at 888-362-7400 to attend A.L.I.'s "SOCIAL MEDIA FOR GOVERNMENT COMMUNICATIONS: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this November 27-30 in Toronto, to hear from communicators who are currently utilizing social media tools, with results & benefits.

Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 or click here for details.

Add to the dialogue! Using #smgov, tweet your questions and comments to Angie, the Training Producer, prior to the training @Angie_ALI