Training: Social Media for Government Conference

Back By Popular Demand…The 12th Forum From
The Advanced Learning Institute's Acclaimed
Executive Training Series For Federal, Provincial and
Municipal Government Communicators...

Rave Review from a Past Social Media for Government Attendee:
"I thoroughly enjoyed this conference - not only will I attend again,
I will strongly encourage others to do so as well. Thanks."
J. Blodgett, Jr. Communications Advisor
DEPARTMENT OF JUSTICE CANADA

Check out the issues and solutions that past Social Media for Government conference attendees are talking about at the Social Media for Government blog: http://socialmedia4govottawa.wordpress.com.

KEY TAKE AWAYS:		SPEAKING ORGANIZATIONS:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Measuring the effectiveness of your social media strategy and determining its value within your organization Understanding how social media can be vital during an emergency or crisis Monitoring social media for your organization, whether you are participating or not Demonstrating the Return on Investment (ROI) of your social media program Using social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Maximizing awareness of your agency's mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future		Canadian Forces Aerospace Warfare Center Office of the Privacy Commissioner of Canada City of Ottawa, Ontario Public Health Agency of Canada Canada School of Public Service Human Resources and Skills Development Canada Royal Bank of Canada Department of Foreign Affairs and International Trade Public Safety Canada Indian and Northern Affairs Canada Northern Lights Canada Genome Alberta Thornley Fallis Communications & 76design Transmission Content + Creative Social Media Group SocialMedia404 WebDrive Canada Inc. Tomoye Corporation Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly-interactive workshops to expand your skills: Tuesday, September 29, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Meet Social Media: How To Begin, Learn The Tools Of The Trade, And Strategize A Plan To Get Started In Your Government Organization Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: Using Tools Anyone Can Understand To Monitor Online Conversations, Manage Community Participation And Build Your Organization's Reputation Friday, October 2, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Bad News Travels Fast: How To Develop A Web 2.0 Crisis Communications Plan Post-Conference Afternoon Workshop D: 12:30 p.m. – 3:30 p.m.: Practicing Social Media: How To Develop And Implement An Effective Social Media Strategy To Achieve Your Goals
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