Training: Social Media for Government Canada

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Back By Popular Demand…
Don't miss the 21st updated forum packed with the latest tools,
tips and techniques to help you transform the way you communicate
with your employees and citizens!

Rave Review from a January 2010 Social Media for Government Attendee:
"Our organization is VERY new to social media. We knew it was something we needed
to look into and weren't sure where to start. This was an amazing couple of days - - great speakers and networking opportunities. We're now armed with the proper
information and ready to make informed decisions."
T. Calhoun, Communications Assistant
TOWN OF HIGH RIVER, ALBERTA

KEY TAKE AWAYS:		Speaking Organizations:
Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Communicating more effectively and efficiently through the use of social media (Facebook, Twitter, YouTube, Real Simple Syndication (RSS) feeds, video podcasts, social networks and much more) Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Measuring the effectiveness of your social media strategy and determining its value within your organization Monitoring social media for your organization, whether you are participating or not Demonstrating the Return on Investment (ROI) of your social media program Assessing the legal and policy risks of social media Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Maximizing awareness of your agency's mission to the public Overcoming the challenges of implementing social media in a privacy conscious environment Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future All attendees will be invited to expand their network and continue the conversation in the seminar wiki --- you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.		Foreign Affairs and International Trade Canada City of Guelph, Ontario Industry Canada Human Resources and Skills Development Canada Library and Archives Canada Genome Alberta Parks Canada Workplace Safety & Insurance Board Library Services, Foreign Affairs and International Trade Canada Citizenship and Immigration Canada Prescient Digital Media Army Public Affairs, Department of National Defence Ascentum Incorporated Thornley Fallis Communications & 76design PubliVate Inc. Transmission Content + Creative Rowanwood Participating Sponsor: Supporting Organizations:
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several organizations are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly–interactive workshops to expand your skills: Monday, September 27, 2010: Pre-Seminar Morning Workshop A: 8:30 a.m. – 11:30 a.m.: Social Media 101: How To Begin, Learn The Tools Of The Trade, And Strategize A Plan To Get Social Media Started In Your Government Organization Pre-Seminar Afternoon Workshop B: 1:00 p.m. – 4:00 p.m.: Crowdsourcing: What It Is And How It Can Serve As A Principal Part Of Your Social Media Strategy Thursday, September 30, 2010: Post-Seminar Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Use Social Media Tools Anyone Can Understand To Monitor Online Conversations, Manage Community Participation And Build Your Organization's Reputation Post-Seminar Afternoon Workshop D: 12:30 p.m. – 3:30 p.m.: How To Overcome The Cultural Roadblocks Of Bringing Social Media Into Your Public Service Organization For Improved Collaboration, Efficiency, And Results
Speakers & Key Highlights • Who Will Attend • Benefits of Attending • Rave Reviews Pre-Seminar Workshops • Agenda Day 1 • Agenda Day 2 • Post-Seminar Workshops Venue & Lodging • Registration Fees • Discounts & Policies • Seminar Supporters Register Now • Forward To A Colleague

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