This training is a must-attend event for all those who are serious about using social media to engage their employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive communication results. You will benefit from:

• 21 innovative speakers at your disposal to share their strategies and experiences in using social networking and Web 2.0 tools
• Over 22 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the training
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities - you will make many new contacts so be sure to bring plenty of business cards
• A comprehensive overview of social media innovations from leading practitioners like the Foreign Affairs and International Trade Canada, City of Guelph, ON, Parks Canada, Genome Alberta and many more
• Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to foster your organization's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
• A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development

Dear Government Communicator,

Social media has dramatically altered the rules for organizations that interact with the public. It has created a world in which those organizations must participate in a conversation with an audience informed by rich sources of information, empowered by the ability to influence perceptions and expecting rapid response to their concerns.

Government organizations are recognizing these new rules, and implementing social media programs that enable them to deliver services more effectively and interact with citizens in a more meaningful way. They are doing so within the unique context of government, recognizing their responsibility to respect the needs and interests of all citizens.

Early adopters at all jurisdictional levels have demonstrated what can work, and what to avoid, when implementing social media within government. Attend this training to apply practical advice and lessons learned from your peers to your agency’s own social media strategies and plan.

The Advanced Learning Institute's (A.L.I.) social media seminars have gained a strong reputation for delivering a unique blend of leading-edge thinkers with practical examples of social media applied in a government context. This training will be no different. The seminar producers have tapped their networks to identify the newly-emerging and best practice case studies of social media use in government. To this, they've added some of the best examples of social media use in government from the past two years, updated to reflect the way in which the best never repeat themselves, but improve constantly. Finally, this training also will feature some outstanding thought leaders who will help us to look into the future, anticipating tomorrow's challenges and the strategies we can apply to them.

It's a real pleasure to be chairing A.L.I.’s 21st forum on "Social Media for Government" in Ottawa on September 27-30, 2010, and I hope you'll join me at this outstanding opportunity to meet, mix with and learn from some of the leading practitioners of social media for government.

Sincerely,

Julian Mills, Vice President
PRESCIENT DIGITAL MEDIA
Seminar Chairperson

SEMINAR HIGHLIGHTS:

This training will feature speakers who have tested and proven the power of social media in public sector settings. They will talk about what worked, what didn’t and how to avoid making the mistakes that can lead to failure.

• Parks Canada has facilitated the use of new technologies, including social media platforms, across its wide spread network in a way that respects the Government of Canada’s policy requirements and promotes the agency's brand
• City of Guelph, Ontario has used social media to keep citizens informed, respond to comments and questions, and release compelling messages to its various targeted user groups
• Foreign Affairs and International Trade Canada has launched a successful social media pilot program that evaluates their agency’s readiness for monitoring online engagement and policy

Register today or by calling the training hotline at 773-695-9400 to attend A.L.I.'s "SOCIAL MEDIA FOR GOVERNMENT: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this September in Ottawa, to hear from communicators who are currently utilizing social media tools, with results & benefits.

Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 or click here for details.

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