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Take social media from complexity to clarity through these interactive workshops guaranteed to jumpstart your conference experience.
These workshops are a great opportunity to advance your learning and network with fellow attendees while taking a hands-on, common sense approach to mastering social media that will enhance your understanding of the informative, case study presentations throughout the entire conference.
Choose A or B or BOTH for maximum value and learning
9:00 a.m. to 12:00 p.m.
MORNING PRE-CONFERENCE WORKSHOP A
Registration and continental breakfast will begin at 8:30 a.m.
for the morning workshop attendees.
Making Social Media Work For Your Organisation:
Demystifying The World Of Web 2.0 And Developing A Strategy That Really Works
While two-way communication has long been the Holy Grail for communicators inside and outside government, social media has now made it possible. The world of Web 2.0 – which includes everything from networking sites like Facebook or LinkedIn, content sharing sites like Flickr or YouTube, "aggregation" tools like RSS feeds or Friendfeed, collaborative tools like wikis, and personal publishing tools like blogs and podcasts – has become both a blessing and a curse for communications professionals. It is a blessing, because these tools and tactics have created uncountable new ways of communicating directly with stakeholders; a curse, because the tools also allow those stakeholders to communicate with each other, and you, on an equal footing.
So what's a communications professional to do? There are four basic ways of dealing with social media: ignore it, monitor it, respond to it, and initiate your own conversations.
In this interactive workshop, we will explore the various ways of using social media and how your organisation can begin using these indispensible tools, including how to:
- Assess the cost of ignoring the conversations that are already going on about your organisation
- Explain the impact of social media on your organisation to senior management
- Learn how to monitor social media and begin to assess what is being said about your organisation
- Develop and implement a social media strategy for your department
Get an instant assessment of how you can use these tools NOW to increase your productivity and add value to your organisation.
WORKSHOP LEADER: Bob LeDrew is a Senior Consultant at Thornley Fallis Communications, one of Canada’s leading communications companies focusing on social media. Bob became Canada’s first PR blogger in April 2003 when he created Flacklife. Bob has more than 20 years experience as a journalist and public relations practitioner, and has worked in the university sector, for government agencies, and now as a consultant for a number of government and private-sector organisations.
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