Training: Social Media for Government Conference

Don't Miss The 4th Forum From
The Advanced Learning Institute's Acclaimed
Executive Training Series For Federal, Provincial
and Municipal Government Communicators...
Now Updated And Tailored for Canada!

Rave Review from a Past Social Media Summit Attendee:
"The conference met my expectations and took away the 'mystique' of social media."
K. Barsoum, Promotion & Education Coordinator
Region of Waterloo, Ontario

KEY TAKE AWAYS:		Speaking Organisations:
Attend this conference to learn how to capture the power of social media in your organisation, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organisations, including:
Engaging your organisation to use blogging and podcasting to maximize effectiveness and increase productivity Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work and how to use them for your organization Building senior management support for your social media programs Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Operating social media tools within the boundaries of government restrictions and firewalls Determining key steps and strategies for setting up and managing an effective blog Learning how to easily communicate to the public through external blogs, podcasts and other new media tools Integrating new social media tools with traditional media to multiply results Utilizing blogs and podcasts as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organisation's goals and strategic plan for the future Harnessing the collaborative power of your organisation's blog or podcast to drive organisational performance Measuring the value of your organisation's blog/podcast: determining key metrics and gathering employee and/or customer feedback Leveraging your organisation's blog/podcast to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organisation's blog/podcast from purely an information source to a comprehensive strategic tool Demonstrating the Return on Investment (ROI) of your social media program Creating an opportunity for employees to communicate with customers directly and informally Maximizing awareness of your agency's mission to the public		Public Health Agency of Canada Canada Post Corporation Royal Ontario Museum Canada School of Public Service Academy for Educational Development Office of the Privacy Commissioner of Canada Royal Canadian Mint U.S. Department of Defense Commonwealth of Virginia The Canadian Trucking Human Resources Council Microsoft Canada CNW Group WebDrive Canada Inc. Thornley Fallis Communications digitalOttawa Transmission Content + Creative NIC, Inc. Ontario Power Authority NATIONAL Public Relations Treasury Board of Canada Secretariat Supporting Organisations:
WHY IS THIS A CAN'T MISS EVENT?
Several organisations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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Expand Your Learning... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, September 15, 2008: Pre-Conference Morning Workshop A: 9:00 am – 12:00 pm: Making Social Media Work For Your Organisation: Demystifying The World Of Web 2.0 And Developing A Strategy That Really Works Pre-Conference Afternoon Workshop B: 1:30 pm – 4:30 pm: How To Identify The Right Open Source Options For Your Organisation's Social Media Strategy - - And Build Your Own Requirements Matrix Thursday, September 18, 2008: Post-Conference Morning Workshop C: 8:30 am – 11:30 am: How To Use And Integrate Social Media Releases Into Your Government Communications Campaigns, Including Blogs, Websites & Social Networks Post-Conference Afternoon Workshop D: 1:00 pm – 4:00 pm: Using Social Media To Engage More Canadians - - Planting Seeds Online
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