Take social media from complexity to clarity through these interactive workshops guaranteed to jumpstart your conference experience. These workshops are a great opportunity to advance your learning and network with fellow attendees while taking a hands-on, common sense approach to mastering social media that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A or B or BOTH for maximum value and learning

Social Media 101: How To Improve Your Employee Engagement And Internal Communications By Using Web 2.0 Technologies

Learn how your organization can effectively and safely implement social media and Web 2.0 technologies. Participants will learn how to communicate effectively through the use of social media: blogs, wikis, RSS, podcasts, video podcasts, Web 2.0 technologies and more!

• Use the various social media tools – including what they are, how they work and how to implement them
• Introduce and integrate social media into your organization
• Leverage social media to improve your employee engagement
• Foster better communication and collaboration within your organization after a review of social media best practices
• Overcome the risks associated in launching social media applications by putting an appropriate plan and strategy in place
• Monitor and assess success

WORKSHOP LEADER: Carmine Porco, Vice President & General Manager of Prescient Digital Media, has over 20 years of experience in the areas of Internet consulting, IT management, and software development. His strengths include employee self-service, content management, e-learning, customer care and Internet commerce primarily in the financial, government, health, energy and retail sectors.

Testimonials From Past Carm Porco Sessions:

"There was a lot of info in a very small amount of time, but Carm did a very good job."

"Very personable, good overview."

"Great presentation. Very accessible and relaxed. Well done!"

12:00 p.m. to 1:30 p.m.
Afternoon break/lunch on your own.

1:30 p.m. to 4:30 p.m.
AFTERNOON PRE-CONFERENCE WORKSHOP B

Think of the web as fertile ground for information. With millions and millions of websites and billions more pages of content, there is so much valuable information to gather. Whether it's real-time conversations taking place on blogs and discussion forums or market research you're looking for, you can work the web to distil and collect the information that matches your business goals.

• Gaining a handle on the all the different reasons to listen to online conversations
• Understanding the concept of RSS feeds and how to set up an RSS reader
• The importance of keyword selection
• Knowing where to listen to online conversations
• Preparing to respond and initiate online conversations when necessary – starting to really use social media

While participants are asked to bring their laptops to get the most out of this workshop, there is ample room to learn with or without.

WORKSHOP LEADER: After 10 years working in marketing as a copywriter at several traditional advertising agencies, Mark Goren, New Media Coach at Transmission Content + Creative, turned his attention and creative thinking to the field of social network marketing, all so he can help businesses reach people on their terms. Today, Mark consults with direct clients, advertising and P.R. agencies in the U.S. and Canada, as well as government departments.

Testimonials From Past Mark Goren Sessions:

"Excellent – hands on, worked us through each item. Very useful!"

"Speaker was able to engage."

"Very hands-on. Nice!"