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Building A Solid Foundation: Social Media Policies, Best Practices And Ethics For Your Organization

With all of social media's "bright shiny objects" it's tempting to dive right in and start using them immediately. This can be a recipe for disaster for your organization. How do you go about getting started? What policies and procedures do you need to improve your chances of success? How do you deal with aggravated employees complaining online? What about trolls attacking your company? Can your communications department really write your CEO's blog? Whatever your questions, this workshop will help you to get started.

• The policies you need at an organizational level to lay the groundwork for your social media activities
• Best practices on how to go about introducing social media in your organization
• Ethical quandaries in social media – how these tools differ from traditional tools, and how to avoid common pitfalls

WORKSHOP LEADER: Dave Fleet, Senior Consultant, brings his passion for strategic communications, results-based focus and creative thinking, along with six years of communications experience, to all aspects of his work at Thornley Fallis Communications. A skilled communicator with both public and private sector experience, Mr. Fleet joined Thornley Fallis from the Ontario government where he held a variety of progressive communications positions in both the Cabinet Office and in line ministries.

Testimonials From Past Joseph Thornley Sessions:

"I liked the presenter and the topic was very good. Well worth the cost."

"Very helpful."

"This was very well presented and interesting."

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own.

Developing A Social Media Strategy:
How To Balance Internal Needs With External Expectations

You know that your organization needs to participate in social networks in order to stay relevant, but you're just not sure how to go about it. There are so many pitfalls - keeping your organization "on message", dealing with negative feedback, and deciding what networks to approach. How can you balance the internal needs of the organization with the external expectations of the audience?

• Find out the basics of social networks, including an overview of
  popular networks in Canada
• Discover how to focus your approach and use time effectively
• Get tips on how to approach key stakeholders within your organization
• See examples of existing government social media campaigns

WORKSHOP LEADERS: Helen M. Overland has been immersed in the online world for almost a decade. As Director, Search Engine Marketing at non-linear creations (NLC), a leading Canadian web development and IT integrator, Helen manages a team of Internet Marketing Specialists using a variety of creative strategies to drive significant results for enterprise and SMB organizations. Helen combines her tech savvy with her knowledge of online channels to identify innovative online tactics. Specializing in SEO, PPC and intelligent application of emerging trends including Social Media, she is experienced in maximizing campaign returns through a variety of creative strategies. She sharpened her skills in the trenches of E-Commerce and grew revenues straight through the dot-com burst.