Dear Government Communicator,
Imagine that you could communicate directly with Canadians who share an interest in the policies and programs you are responsible for. Imagine if you could do this without the need to deal with the intermediaries of traditional mainstream media or organized special interest groups. Imagine if you could conduct this communication in a medium that would enable interested Canadians to respond directly to you in their own words. Wouldn’t that be a powerful medium for engaging Canadians in the work of their government? For restoring and building faith in public institutions? For conducting an ongoing consultation about what Canadians think about your programs, what they would like to see from them, and what they will support?
Well, you need imagine no longer. Social media provides you with the channel to achieve all of this and much more.
Of course, these benefits do not come without obligation. Social media requires transparency, openness about intent and a willingness to listen and act about what you hear. Not only will Canadians tell you when they agree with you, they will also tell you when they disagree. And they may suggest changes that they would like you to make.
WHY YOU SHOULD ATTEND THIS CRITICAL CONFERENCE:
This conference will feature speakers who have tested and proven the power of social media in public sector settings. They will talk about what worked, what didn't and how to avoid making the mistakes that can lead to failure.
You will hear, firsthand, how the:
- Treasury Board of Canada Secretariat piloted a wiki that heightened their collaboration with each other and brought them to a new level of improved services to their customers
- Agriculture and Agri-food Canada analysed how to balance the policies and laws that differentiate government from the private sector (Official Languages Act, Accessibility) in order to successfully integrate social media tools into their organization
- Canadian Embassy created a social network for people in the U.S. who have a connection to Canada to encourage user feedback and interaction
The attendees at the previous Social Media for Government conference held in September learned a great deal and came away smarter and better prepared for the new era of social media. I hope that you will join me and the other participants at the February conference, as I'm sure that you will gain valuable information that you can apply to your own programs.
Register today online or by calling our conference hotline at 773-695-9400. Attend A.L.I.'s "SOCIAL MEDIA FOR GOVERNMENT: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this May in Ottawa, to hear from communicators who are currently social media tools, with results & benefits.
Sincerely,
Joseph Thornley, CEO
THORNLEY FALLIS COMMUNICATIONS and 76DESIGN
Conference Chairperson
P.S. Make your investment pay off even more by bringing a team! Register 3 people and get the 4th for FREE! Call (773) 695-9400 or Click
here for details.
P.S.S. Check out the issues and solutions that past Social Media for Government conference attendees are talking about at the Social Media for Government blog: http://socialmedia4govottawa.wordpress.com/.
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