Jump-start your seminar experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.

Choose A or B or BOTH for Maximum Value and Learning

Social Media For Beginners: From Curiosity To Comprehension -- Offline Answers To Your Online Questions

This workshop is designed to move you from timid curiosity about social media to confident champion. Yes, we’ll cover the basic terms and definitions but most importantly, we’ll give you the basis for understanding the structural characteristics of this new media form.

Why is social media invading all aspects of our lives? What’s in it for you? Who is responsible for leading change and how do you advocate the adoption of social media in a government context?

Bringing along your laptop, iPad or smartphone is suggested but not mandatory for this interactive session. We’ll get as hands-on as possible. Come prepared to get involved as we illustrate key concepts through offline, interactive group exercises. The objective of this must-attend workshop is to deliver a session that positions you to get the most out of the remainder of the conference.

After attending this workshop, you will confidently walk away with:

• Knowledge of social media key terms and definitions
• Understanding of the social structure of social media
• Strategic skills: how to apply critical thought, etiquette, online identity and control
• Lessons on how to advocate for the adoption of social media in your government organization

WORKSHOP LEADER: Michael Cayley, Owner of Michael Cayley Consulting and Founder of SocialCapitalValueAdd.com and Memetic-Brand.com is an entrepreneur, consultant and former CEO. When Michael started leading his first social media company through collaborations with Rogers Media, MTV (USA) and Urth.TV, “podcast” had yet to become Oxford’s word of the year.

Rave Reviews From Past Michael Cayley Sessions:

“Fantastic speaker – very enthusiastic and engaging.”

“Great job, Michael! Well-articulated and thoroughly interesting presentation.”

“Interesting discussion groups. Good to relate to personal life as well as work.”

“Well-organized, engaging, lots of involvement by participants. Best session of the conference by far. This was a presenter with sound theory, experiences, examples and presentation skills. The moderation was well done. The flow was good. It was enjoyable and the group work put the focus on the participants where it belongs. This presenter brought out people's concerns, fear, experiences, successes, and that is appreciated.”

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

1:00 p.m. to 4:00 p.m.
AFTERNOON PRE-SEMINAR WORKSHOP B

How To Identify, Create And Engage Your Stakeholders To Support Your Social Media Efforts

This workshop will focus on how you can utilize innovation and collaboration methodology and tools to engage and sustain your “crowd” - and how to apply these techniques successfully in your organization. Defining the stakeholders that will help you to support your business objectives in a collaborative, win-win manner has proven to be a challenging but core element of any social media initiative.

You will learn how to use your defined crowd in a manner that builds and grows your community, allowing all participants – as well as you as the sponsor – to not only meet your organizations’ initiatives for a particular undertaking, but ensure that your stakeholders will engage in other initiatives you undertake later.

This will be an interactive and engaging session in which you will have the opportunity to see how tools and methodologies have been designed to ensure that you get the right people, at the right time to participate in the right way, which will result in meeting your communication’s objectives.

In this strategic and targeted workshop, you will benefit from learning:

• An overview of stakeholder participation in a social media setting; effective and ineffective practices
• How to successfully engage the crowd both inside and outside your organization
• How to get the crowd to (willingly) do your work for you
• Your “skin in the game,” what you need to do to ensure that your stakeholders keep coming back to participate in your innovation and collaboration initiatives