• Developing a social media (blogging, Twitter, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
• Building senior management support for your social media programs
• Integrating social media tools into your internal and external communications practices
• Creating Web 2.0 policies and guidelines
• Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more
• Measuring the effectiveness of your social media strategy and demonstrating its value within your organization
• Strategically using Twitter, Facebook, and LinkedIn in your organization
• Monitoring social media for your organization, whether you are participating or not
• Demonstrating the Return on Investment (ROI) of your social media program
• Operating social media tools within the boundaries of government restrictions and firewalls
• Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
• Maximizing awareness of your agency’s mission to the public
• Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
• Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
• Utilizing social networking tools as sources of information that the public can use and trust
• Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
• Making the case for open source technologies

All attendees will be invited to expand their network and continue the conversation in the seminar wiki— you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.
  

Ontario Ministry of Labour

Toronto Police Service

Northern Lights Canada

Royal Bank of Canada

Genome Alberta

Ontario Ministry of Health and Long-Term Care

Public Service Commission of Canada

City of Ottawa, Ontario

U.S. Department of State

Office of the Ombudsman of Ontario

Thornley Fallis & 76design

non-linear creations inc.

LAwS Communications

PubliVate Inc.

Michael Cayley Consulting

City of Kitchener, Ontario

Halton Region, Ontario

Official Media Partner:

Supporting Organizations:

WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the “journey.”           

MAXIMIZE YOUR TRAINING!
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly – interactive workshops:

Monday, January 31, 2011:

• Pre-Seminar Morning Workshop A:
  8:30 a.m. – 11:30 a.m.:
  Social Media For Beginners: From Curiosity To Comprehension -- Offline Answers To Your Online Questions
• Pre-Seminar Afternoon Workshop B:
  1:00 p.m. - 4:00 p.m.:
  How To Identify, Create And Engage Your Stakeholders To Support Your Social Media Efforts

• Post-Seminar Morning Workshop C:
  8:30 a.m. – 11:30 a.m.:
  Getting In The Social Media Game: How To Develop, Prepare, And Implement A Social Media Plan And Policy
• Post-Seminar Afternoon Workshop D:
  1:00 p.m. – 4:00 p.m.:
  How You Can Produce And Integrate Video Into Your Communications Plan- Getting Beyond
  YouTube