1. 22 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 22 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the seminar
3. The opportunity to customize your learning by participating in unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - go to www.aliconferences.com for more details
4. An abundance of networking opportunities – you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the Public Service Commission of Canada, Northern Lights Canada, Genome Alberta and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this seminar
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations
12. Access to the seminar wiki— you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Government Communicator,

Social media holds the potential to strengthen the bond between citizens
and government asgovernments use social media to engage citizens in new ways on a greater range of subjects than was previously possible.

However, introducing social media into the government communications process is not risk free. It requires a commitment to greater transparency and a willingness to listen and to respond. These attributes are not always easy for public institutions to embrace. Government has an obligation to be especially mindful of its responsibility to respond to the needs and interests of all citizens. This adds extra weight in a government context to factors such as bilingualism, accessibility, data security and individual privacy.

Clearly, government executives will embrace social media only if the potential benefits outweigh the risks.

The good news is that resourceful government managers have devised practical strategies and tactics that reconcile social media with the responsibilities of government. And the Advanced Learning Institute is bringing together the people behind successful government social media initiatives to discuss the secrets to their success and the lessons they learned from their experience.

I've attended the Advanced Learning Institute’s (A.L.I.) social media seminars for the past four years and found them to be a unique blend of leading-edge thinkers with practical examples of social media applied in a government context. This conference will be no different. The producers have tapped their networks to identify the newly emerging best case studies of social media in government. To this, they've added some of the best examples of social media in government from the past two years, updated to reflect the way in which the best never repeat themselves, but improve constantly. Finally, the training also will feature some outstanding thought leaders who will help us to look into the future, anticipating tomorrow’s challenges and the strategies we can apply to them.

It's a real pleasure to be chairing the "Social Media for Government Seminar" in Toronto January 31 to February 3, 2011. I hope you'll join me at this outstanding opportunity to meet, mix with and learn from some of the leading practitioners of social media for government.

I encourage you to attend this conference to gain practical advice and lessons which you
can apply to your own social media strategies and plan.

Sincerely,

Joseph Thornley, CEO
THORNLEY FALLIS & 76DESIGN
Seminar Chairperson

SEMINAR HIGHLIGHTS:

This training will feature speakers who have tested and proven the power of social media in
public sector settings. They will talk about what worked, what didn’t and how to avoid making the mistakes that can lead to failure.

You will hear, firsthand, from many government organizations, including how the:

• Toronto Police Service produced a comprehensive social media guide to include social media communication in a security plan, discovering that there is opportunity in crisis
• U.S. Department of State discovered how crowdsourcing can help a large
  audience "find its voice" by promoting and clarifying the best thoughts and ideas
• Ontario Ministry of Labour determined who their audience is and how to connect with them using the right social media tools

Register today at www.aliconferences.com or by calling the training hotline at 773-695-9400 to attend A.L.I.'s "SOCIAL MEDIA FOR GOVERNMENT: How To Engage Your Employees And
Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this
January 31-February 3 in Toronto, to hear from communicators who are currently utilizing social media tools, with results & benefits.

Make your investment pay off even more by bringing a team! Register 3 people and get the
4th for FREE! Call (773) 695-9400 or click here for details.

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