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Using A 4-Step Process To Monitor And Measure Social Media In Your Organization: How It Works And Getting Started

Your organization has decided to begin to engage with your community through social media, but you can't engage what you can’t see, and that means you need to monitor conversations.

You can't understand whether or not you are being successful unless you have set clear objectives and measured progress against them – and that means you need to have a deliberate approach to analysing what you are monitoring.

This is a highly fluid field. Just as surely as new social media tools and networks emerge almost weekly, so too, measurement experts must constantly be evolving their approach to monitoring and the metrics they apply.

So, with all of this going on, how can you ever hope to monitor, measure and understand it?

This workshop will present a four-step process to social media monitoring and measurement that can be followed by any organization.

• How to find the conversations that matter to you and your organization
• What you should measure in social media and why it's different from what you used to measure in mainstream media or even in Web 1.0
• What tools will help you measure social media

WORKSHOP LEADER: Joseph Thornley is CEO of Thornley Fallis Communications and 76design. Thornley Fallis helps companies and organizations build relationships with customers, clients and stakeholders by integrating social media with public relations, creative design and word of mouth communications.  His personal blog, propr.ca, examines the intersection of social media and public relations. 

Testimonials From Past Joseph Thornley Sessions:

"Joseph Thornley was very knowledgeable and interesting."

"I liked the presenter and the topic was very good. Well worth the cost."

"This was very well presented and interesting."

11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own.

How To Make Social Media A Reality: A Step-By-Step Process For Setting Up A Social Media Campaign That Works Best For Your Organization

Social Media offers a great place to extend your reach, but you need to understand these new channels and their effects. This workshop will take you through the concept of "The Good Internet Citizen" and how to engage in the various areas online to generate buzz, simmer an argument, or just take part in the community.

• Track the conversation
• Measure the sentiment
• Identify potential opportunities
• Solve problems that can arise when broadening your conversation exposure

Together, we will explore the many social tools that can be used to generate buzz, accommodate your visitors, or engage with other interested online citizens. This workshop will take you from high-level theory to the practical application of real world situations. For example, we will investigate real social media campaigns happening or in development right now, for many different types of businesses and government organizations.

You will leave with a greater understanding of the channel in action and will take away action steps to get started; such as, the best web tools that will allow you and your organization to take immediate advantage of the channel, do it right the first time, and reap the rewards almost instantaneously.

WORKSHOP LEADERS: Geoff Whitlock, President and CEO of Lifecapture Interactive (LCI) has led the company since inception, building a skilled team that has rapidly gained a reputation for its innovative corporate new media projects. Under his guidance, LCI serves a diverse range of national client accounts in multiple industry sectors.

Michael Cayley is Principal of the Social Capital Practice at Context Creative Inc. They believe that corporations have an unprecedented opportunity to build social capital that will be a distinctive contributing factor to corporate valuation. This belief is the genesis of every engagement they undertake within the social capital practice.