Training: Social Media for Government Conference

Back By Popular Demand…The 6th Forum From
The Advanced Learning Institute's Acclaimed
Executive Training Series For Federal, Provincial and
Municipal Government Communicators...

Rave Review from a Past Social Media for Government Attendee:
"I was inspired with a lot of great ideas, but also with the importance of solid strategy..."
S. Kiley, Communications Officer
NATIONAL ENERGY BOARD OF CANADA

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organisation, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organisations, including:
Engaging your organisation to use blogging and podcasting to maximize effectiveness and increase productivity Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work and how to use them for your organization Building senior management support for your social media programs Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Operating social media tools within the boundaries of government restrictions and firewalls Determining key steps and strategies for setting up and managing an effective blog Learning how to easily communicate to the public through external blogs, podcasts and other new media tools Integrating new social media tools with traditional media to multiply results Utilizing blogs and podcasts as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organisation's goals and strategic plan for the future Harnessing the collaborative power of your organisation's blog or podcast to drive organisational performance Measuring the value of your organisation's blog/podcast: determining key metrics and gathering employee and/or customer feedback Leveraging your organisation's blog/podcast to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organisation's blog/podcast from purely an information source to a comprehensive strategic tool Demonstrating the Return on Investment (ROI) of your social media program Creating an opportunity for employees to communicate with customers directly and informally Maximizing awareness of your agency's mission to the public		City of Ottawa, Ontario Public Health Agency of Canada Ministry of Government Services, Ontario Public Service U.S. Department of Defense Canadian International Development Agency Workplace Safety and Insurance Board of Ontario Office of the Privacy Commissioner of Canada Treasury Board of Canada U.S. Department of State Thornley Fallis Communications Microsoft Canada VisibleGovernment.ca 76design WebDrive Canada Inc. digitalOttawa Transmission Content + Creative Lifecapture Interactive Context Creative Inc. Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
Several organisations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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Expand Your Learning... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, February 9, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: Making Your Organization Social Media Friendly Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: Using Social Media To Engage More Citizens: Planting Seeds Online To Cultivate Conversations And Communities Thursday, February 12, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Using A 4-Step Process To Monitor And Measure Social Media In Your Organization: How It Works And Getting Started Post-Conference Afternoon Workshop D: 12:30 p.m. – 3:30 p.m.: How To Make Social Media A Reality: A Step-By-Step Process For Setting Up A Social Media Campaign That Works Best For Your Organization And Reap The Rewards
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