8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome & Opening Remarks

Joseph Thornley, CEO
THORNLEY FALLIS COMMUNICATIONS and 76DESIGN

8:45 a.m.

Setting Sail: How To Help Your Organization Navigate The Web 2.0 Sea

Are you thinking of using social media, ready to start piloting, but not sure how or where to start? In this session, you will learn strategies, successes and lessons learned while venturing into the world of social media and Web 2.0.

• Basic starting points to organize internally & set the groundwork for introducing social media to your organization
• Approaches for changing your employee culture and the perceived value of social media
• Business First! How to make a business case for social media activities

You will leave this session with tangible success stories that you can use within your own organization.

Mark Faul, Business Analyst
CITY OF OTTAWA

Chris Wightman, Manager, Service Integration and Performance
CITY OF OTTAWA

9:35 a.m.
Break-Out Blitz!

This session will open the conversation by connecting you with other conference participants and gain greater understanding into many similar issues, concerns, and challenges that your peers are also facing. Become acquainted with your fellow conference attendees in this fun and fast-paced forum!

10:35 a.m.

Bringing People And Knowledge Together Within Government Through A Wiki

In October 2007, Canada's Chief Information Officer announced that the government would build a collaborative library where public servants could learn from each other and build on the great work of others. One year later, GCPEDIA, a Wikipedia for the Public service was launched.

• Learn from each others successes and failures
• Eliminate duplication of effort
• Share knowledge and expertise
• Work collaboratively
• Build and preserve corporate memory
• Ultimately improve the way we deliver service

This session will briefly outline the story of bringing this large-scale wiki to life and present the vision and latest pilot projects such as social networks that are part of building a collaboration environment for the Government of Canada.

You will leave this innovative session with tools on how your agency can introduce collaborative methods for a higher level of engagement inside and outside of your organization.

Jeff Braybrook, Deputy Chief Information Technology Officer
TREASURY BOARD OF CANADA

Thomas Kearney, Senior Director
TREASURY BOARD OF CANADA

11:30 a.m.

Creating Transparent Government: How To Engage More By Doing Less - - Using The Latest Web 2.0 Tools

To engage citizens and become truly transparent, governments should become data publishing platforms, generating streams of information. These data streams can then be presented to the public by a thriving ecosystem of 3rd party tools and sites, or organizations outside the government (eg. non-profits), that present government data to the public in flexible, innovative ways.

This session will give an overview of the strengths and weaknesses of this transparent approach, as well as some best practices from around the world.

• Get more by doing less: leveraging the energy of the open source community to build tools for better citizen-government interaction
• Integrate data publishing into government IT architectures
• Utilize the best 3rd party tools from around the world for ultimate citizen-government interaction
• Understand what's happening now – taking a look at VisibleGovernment.ca's projects in Canada, including their Expense Visualizer and Access to Information Request Tracker

Jennifer Bell, Executive Director
VISIBLEGOVERNMENT.CA

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to connect with others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media for government concerns.

1:55 p.m.

How To Use Blogging To Connect And Build Relationships With Your Target Audience

Microsoft Canada has been at the forefront of pioneers in implementing social media as a cutting-edge tool to connect with its community. Find out how Microsoft's evangelists use social media to keep the conversation going, what their blogging best practices are and how to manage the challenges that might arise.

• Leverage your blog to engage your consumers and generate momentum around your ideas
• Use your blog as a networking tool and extension of your activities to maintain an on-going relationship with your clients
• Blog about topics of interest to your target audience and attract customers to your mission
• Focus on the approach and style of your activity versus content
• Engage your consumers by inviting guest bloggers to contribute to your blog

Hear one of the top corporate social media experts and learn how your government organization can better engage your audiences, as well.

Barnaby Jeans, Audience Marketing Manager
MICROSOFT CANADA

2:50 p.m.

Clearing The Resistance Hurdle:
Strategies For Dealing With Social Media Opposition

As more and more government organizations begin to explore the capacities and the potential of social media, they discover that institutional hurdles often block the way.

Institutional inertia and outright resistance can block the progress of everything from simple pilot projects to an organization-wide implementation.

• Identify and co-opt supporters inside the organization
• Execute the subtle craft of shaming by comparison: Exploring others' successes
• Setting reasonable goals in leveraging your organization's social media goals

Colin McKay, Director, Research, Education and Outreach
OFFICE OF THE PRIVACY COMMISSIONER OF CANADA

3:45 p.m.

Afternoon Refreshment & Networking Break

4:05 p.m.

Maximizing Your Communication Efforts By Integrating Social Media (Blogging, Podcasting & Other New Media) With Traditional Channels

The U.S. Department of Defense (DoD) is increasingly turning to "New Media" to improve its communications and information sharing. In this session, you will learn how DoD is using Web 2.0 & beyond, mobile content, blogger engagement, podcasting and other new media tools to reach its audiences without breaking the budget and without mainstream media filters.

DoD is using new media definitions to define its audiences. It’s all about connectivity. Understanding this connectivity helps promote your own website search engine results and takes your information directly to your audiences.

• Did you know that the top government and organization podcasts downloaded from iTunes are from DoD?
• Did you know that when you talk to one blogger, you are potentially talking to 2 million virally-linked people per blogger?
• Did you know that the blogosphere is doubling in size every 6 months? Did you know that more than 1.1 billion people worldwide are now online?
• Did you know that web traffic to blogs of the top 10 online newspapers grew 210% this past year?

Web 2.0 & beyond and social/consumer generated media is changing the way we work, communicate and live. As a result, DoD is engaging in two-way communications with the blogger community – it's all about the viral spread of your message via the connectedness of the blogosphere.

• Applying simple, low-cost, effective ways to broaden your communications reach using new media tools
• Repackaging your existing communication products to streamline your messages

Jack Holt, Chief, New Media Operations
Office of the Assistant Secretary of Defense for Public Affairs
U.S. DEPARTMENT OF DEFENSE

5:00 p.m.
Close Of Day One

5:05 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of Ottawa's fine dining while you continue to network with your colleagues.