1:30
p.m. to 4:30 p.m.
AFTERNOON
PRE-CONFERENCE WORKSHOP B
Blogging 101: A Step-By-Step Process To Starting A Blog And Understanding How It Can Help Your Organization Achieve Its Mission
Blogs are probably the most popular social media tool – according to Technorati, there are more than 112 million blogs! As free blogging sites like Typepad, Wordpress, Blogger, and even MySpace have grown, blogs have truly become the mouthpiece for the masses.
Because ANYONE can create blog, they can be formal, informal, silly, controversial, truthful, deceitful, pointless, or influential. It's entirely up to the blog's author to determine the purpose and usefulness of his or her blog.
However, just because you can create a blog doesn't mean you should create a blog. Blogs are like any other communications tool in that you've got to have a purpose for it – what do you want to accomplish with your blog? Are you creating a blog as part of your communications strategy or are you creating it because it's the "cool" thing to do right now? What makes a good blog? What makes a bad blog? What should you consider before starting a blog?
In this hands-on session, you will not only get the answers to these questions, but you’ll also get an opportunity to start your own blog and get an idea of how blogging could help your organization achieve its mission. More specifically, you will:
- Learn if your organization is ready to start a blog
- Understand the differences between an official government blog and a personal blog and how to negotiate your way through the unique federal government policies and regulations
- Create your own blog using step-by-step instructions
- Get to know some of the more successful public sector blogs and learn what makes them successful
- Arm yourself with the right resources, questions, and facts to show your organization the value in blogging
- Learn how to leverage other blogs to achieve your mission
WORKSHOP LEADERS: Steve Radick is an Associate at the global consulting firm Booz Allen Hamilton. Steve is one of Booz Allen’s chief social media experts, working with clients to leverage a variety of social media strategies and tactics to increase collaboration, improve knowledge management, and foster virtual communities.
Daniel Williams is a Senior Consultant at the global consulting firm Booz Allen Hamilton. Daniel works with several clients on social media technical implementations using a variety of software platforms and tools. In addition, Daniel provides technical guidance to the Booz Allen's internal social media initiatives.
Testimonials From Past Booz Allen Hamilton Sessions:
"Great insight into aggregation of best-in-class tools to meet the needs of people."
"Steve is wonderful—engaging and never boring."
"Practical experience shared is excellent; made the topics more applicable."
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