Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including: |
- Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications
- Building senior management support for your social media programs
- Integrating social media tools into your internal and external communications practices
- Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
- Demonstrating the Return on Investment (ROI) of your social media program
- Measuring the impact social media has on relevant performance measures such as quality, service and cost
- Operating social media tools within the boundaries of government restrictions and firewalls
- Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
- Using social media tools, such as, blogging, podcasting and RSS
- Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies
- Maximizing awareness of your agency's mission to the public
- Learning how to easily communicate to the public through external blogs, podcasts and video podcasting
- Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media
- Utilizing social networking tools as sources of information that the public can use and trust
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
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U.S. Department of Defense
U.S. General Services Administration
Transportation Security Administration, U.S. Department of Homeland Security
National Institutes of Health,
U.S. Department of Health and Human Services
Central Intelligence Agency
U.S. Coast Guard Headquarters
U.S. Geological Survey,
U.S. Department of the Interior
National Academy of Public Administration
Canadian Embassy
Booz Allen Hamilton
IBM Center for the Business
of Government
Global Healthy Living Foundation
Grassroots Enterprise
Care2
Socialtext
Smithsonian Institution
Supporting Organizations:
Federal Communicators Network
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