Jump-start your conference experience by attending these interactive and practical workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference. Space is limited to ensure interactivity!

****** Your Choice of FOUR Workshops ******
Attend them all for Maximum Value and Learning!

How To Leverage Social Media Tools And Create A Roadmap For Your Organization

Since 2006, the world of government and transparency with constituents has been getting smaller and more accessible with the adoption of social media business practices in government agencies.  Five years later, most government agencies have at least a high-level plan in place on how they can become more transparent and open per the December 2009 Presidential Directive. It is imperative that all government employees understand the proper use of social media in and for government to adhere to the White House policies.

To answer the information and education problem of hundreds of thousands of employees in government, non-profit educator and standards organization AIIM launched the Social Business Roadmap Whitepaper and supporting briefing series. This roadmap is set to improve business processes using social practices and technologies as well as set the standard in which to follow from concept to constituent and community collaboration. This roadmap is the essential guide for those who wish to implement social technologies inside and outside of the firewall, either government or private industry.

Attend this highly-interactive workshop and discover the essentials of social media for government and how to follow a roadmap for assessment through implementation of your own social media for government business plan.

• The essentials of social media for government – including collaboration tools, best practices, resources, and how social business applies to government
• The 8 steps of the Social Business Roadmap
• How to use the roadmap as a guide for your government organization
• How to start an assessment and begin your social media strategy

You’ll have the opportunity to examine the 8 steps of the Social Business Roadmap and how it came out of necessity for an industry standard based on the various approaches of those implementing social media technologies and tools in their organizations.  Feeling better able to assess if you are following the roadmap in its entirety or missing a step you were not previously aware of, you will leave this workshop with a sense of empowerment and ready to transform your own organization.

WORKSHOP LEADER:  Andrea Baker, Manager Systems of Engagement for AIIM, is a non-profit educator and thought leader in the areas of Social Media, Social Business, Enterprise 2.0 and Government 2.0. Andrea has been a regular workshop provider for Social Media for Government for ALI in recent years and is considered one of the most knowledgeable in the application and implementation instruction for those new to the practice. She has been a top-consultant in her former life at Navstar as their Director of Enterprise 2.0 and other companies supporting the CIA, NSA, DNI, DIA, Pentagon, and more. One of the founders of the Government 2.0 movement, Andrea has helped major change in adoption of social media for business and is a leader in community management. @immunity

Rave Reviews From Past Andrea Baker Sessions:

"Presenter was excellent and had lots of positive energy.
Gave lots of good ideas and examples."

"Great job! Very helpful."

"Excellent information. I would have liked going longer on this."

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own

1:00 p.m. to 4:00 p.m.
PRE-CONFERENCE AFTERNOON WORKSHOP B

The Social Era:
How To Develop And Implement A Working Social Media Policy

Get ready for this fast-paced session designed to help you develop and implement a working social media policy. In the evolving era where social media plays an increasingly important and influential role with both internal and external audiences, you’ll learn the seven basic elements to any successful social media policy.

• Insights into the best (and worst) practices in developing and implementing social media policies related to online and mobile technologies in the public sector
• An understanding of the seven elements present in every successful social media policy
• A framework for your own effective social media policy
• Tips and best practices to making a social media policy work well in your organization
• Resources available to you today, and in the future, to help you keep your policy up-to-date and covering the ever-changing social environment

“I Have A Social Media Plan, I Have The Tools – Now What?” How To Develop And Implement Content For Use In Your Social Media Strategy - - Creating An Action Plan

OK – you’ve made a commitment to utilizing social media and researched the appropriate tools to use. Now the big question – what goes on that new Facebook page, your website, the Twitter feed? How do you get started? How do you plan content for the future so your audience stays engaged on a long-term basis?

This workshop will teach you practical approaches and tips to creating a content strategy as part of a social media program by providing best-in-class examples of both public and private sector efforts.

The practical tips that will be covered will be put to use by exploring your specific needs, asking you come prepared to share your questions about content development. As a group, you will discuss those questions and apply potential approaches and strategies.

The workshop will also outline specific next steps so you can walk away armed with answers and an action plan for your organization, such as:

• Key Items to consider when developing an online content strategy
• How to increase the chances of making your content viral
• How to plan for content development beyond your initial launch
• Utilizing the "distributed web" to circulate your content
• Discovering the types of content that works best with the major outreach tools
  including the web, Facebook, and Twitter

WORKSHOP LEADER: Denise McKee, is COO at AboutFace Media Inc.- a content marketing agency that creates short form video documentaries for brands, and then optimizes that content for use within social media. @AboutFaceMedia

Rave Reviews From Past AboutFace Media Inc. Sessions:

"I love the group interaction—it forces conversation that makes me think outside the box. I’m taking back some great commentary and ‘arguments’ to our senior leaders."

"This was so good. Great information, great collaborating, and I have tools to take home."

"Denise was great!! Absolutely useful! I know what my homework is now. Thanks!"

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own

How To Measure Your Social Media Efforts And The Role They Play In Your Government Communications Programs

As exciting as using new social media tools may be, they are just one more type of tool you can use when developing communication campaigns that support your organizational goals. This workshop will show you not only ways to measure how your citizens and employees are using the new tools (measuring activity), but also how to calculate their role in the success of the overall campaigns they are a part of (measuring outcomes).

• Identify the potential likelihood that various demographic subgroups would use different social media tools
• Electronically track actual usage of all web-based communication tools, including the "old" tools, e.g. intranets
• Calculate the impact social media may have played in a successful communications campaign

WORKSHOP LEADER: Angela Sinickas is President of Sinickas Communications, Inc., a consulting firm dedicated to helping organizations achieve business results through focused diagnostics and practical solutions. An award-winning organizational communicator since 1974, she has been measuring the effectiveness of communication since 1981. She wrote the manual "How to Measure Your Communication Programs" and has developed a range of Communication Audit Starter Kits on CD-ROM for communicators to conduct their own measurements, as well as 40, one-hour audio CDs on planning and measuring communication (www.sinicom.com). @sinickasa

Rave Reviews From Past Sinickas Communications Inc. Sessions:

"She was the best presenter of the whole conference. Very, very good
information and covered depth of subject."

"Very good. There was a great deal of information provided that can be
used immediately in my workplace."

"Measurement of employee publication content is a great idea!"

"Very enthusiastic presenter. She made the issues clear and easy to grasp.
Measuring results seems possible!"