This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using the latest Web 2.0 technologies and social networks to drive communication results. You will benefit from:

1. 20 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization - go to www.aliconferences.com for more details
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the U.S. Army Public Affairs, City of Atlanta Mayor’s Office, National Cancer Institute, Dunwoody Police Department, Georgia, Transportation Security Administration, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations
12. Access to the conference wiki – you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Dear Federal, State and Local Government Communications Professionals:

Social media and emerging technologies continue to dramatically change the way we communicate with each other and our target audiences. We can no longer assume that our stakeholders will be exposed to our core messages if we do not diversify the channels through which they are delivered. The era of the social network has arrived and is starting to be used by the public sector in innovative ways – agencies can no longer take a “wait and see” approach, the time to begin implementing a social media strategy is now.

How Will This Conference Help You And Your Organization?

This conference will help you understand how to utilize new social media tools with your employees, the citizens you serve, and other stakeholders and customers – don't be left behind!

At this conference, you will hear proven strategies and practical experience, firsthand, from leading organizations and practitioners, on how to use new social media technologies and tools to improve your communication initiatives and practices, including how the:

• U.S. Army Public Affairs has successfully mastered the act of balancing security and open communication when operating in the social media space.
• City of Owasso, Oklahoma used multiple social media sources, both internal and external to the agency, to effectively communicate with citizens during a regional crisis. 
• Centers for Disease Control and Prevention (CDC) utilized Facebook and Twitter to communicate health messages in an interactive, social environment to allow for deeper engagement with the public in support of the agency’s mission.

Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s 27th conference on "Social Media for Government: How To Engage Your Employees And Citizens By Using The Latest Web 2.0 Technologies To Drive Communication Results," this September in Atlanta. Take this opportunity to hear from leading communicators and organizations that are already using social media to change the way their organizations operate and communicate, and how they engage key stakeholders.

I look forward to seeing you at this information-packed event.