Training: Social Media for Government Conference

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Now Coming to Atlanta!
Don't miss the 27th updated forum packed with the latest tools and techniques to help you transform the way you
communicate with your employees and citizens!

Rave Review from a Past A.L.I. Social Media for Government
Conference Attendee:
"Very pleased. I got something valuable from every session. Thank you!!"
S. Eyshner, Supervisor
TEXAS WORKFORCE COMMISSION

WHAT YOU WILL LEARN:		Speaking Organizations:
Attend the Fall 2011 Social Media for Government conference to hear the latest practical advice from other government social media initiatives. You’ll leave with tools, tips and strategies for:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Communicating more effectively and efficiently through the use of social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, video podcasts, and much more Building senior management support for your social media programs Integrating social media tools into your traditional internal and external communications practices Creating Web 2.0 policies and guidelines Developing a social media (blogs, Facebook, Twitter, YouTube, etc.) strategy to drive performance-based communications Measuring the effectiveness of your social media strategy and demonstrating its value within your organization Synergizing various social media tools for optimal engagement while on a responsible dollar Fostering collaboration and dialogue amongst geographically dispersed employees to address key issues Using internal resources to achieve increased reach without increased costs Facilitating a two-way dialogue with your audiences Implementing metrics to tailor future messages and continually engage your target audience Monitoring social media sites to gain awareness of developing issues related to your organization Demonstrating the Return on Investment (ROI) of your social media program Partnering with local social media “power users” to maximize communication coverage Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Enhancing and increasing the reach of your traditional media tools Maximizing awareness of your agency’s mission to the public Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future Balancing security and open communication in a Web 2.0 world Join the Conversation - - Collaborate with your colleagues via the Conference Wiki! All attendees will be invited to expand their network and continue the conversation in the conference wiki --- you’ll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool.		U.S. Army Public Affairs City of Atlanta, Georgia Mayor’s Office Transportation Security Administration Centers for Disease Control and Prevention (CDC) Bureau of Navy Medicine and Surgery City of Owasso, Oklahoma Fort Huachuca Public Affairs Office, U.S. Army Dunwoody Police Department, Georgia National Cancer Institute City of Decatur, Georgia Aurora Foundation University of Georgia Libraries City of Marietta, Georgia ARBpr Sinickas Communications, Inc. AboutFace Media Inc. CloudSpark Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication and marketing efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this 27th forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly–interactive workshops: Monday, September 19, 2011: Pre-Conference Morning Workshop A: 8:30 a.m. – 11:30 a.m.: How To Leverage Social Media Tools And Create A Roadmap For Your Organization Pre-Conference Afternoon Workshop B: 1:00 p.m. - 4:00 p.m.: The Social Era: How To Develop And Implement A Working Social Media Policy Thursday, September 22, 2011: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: “I Have A Social Media Plan, I Have The Tools – Now What?” How To Develop And Implement Content For Use In Your Social Media Strategy - - Creating An Action Plan Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: How To Measure Your Social Media Efforts And The Role They Play In Your Government Communications Programs
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