This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive communication results. You will benefit from:

1. 18 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media strategies and processes from leading practitioners like the Transportation Security Administration, City of Reno, Nevada, Missouri River Regional Library, Microsoft, and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations

Dear Federal, State and Local Government Communications Professionals:

As technology advances and the Internet evolves to connect people and move information with applications like blogs, LinkedIn, Twitter, Facebook, MySpace, and del.icio.us, people expect communication to become faster and more streamlined across their department and around the world. The flexible, transparent nature of these tools enables anyone to communicate and collaborate with others regardless of physical, cultural, or political barriers. Just while you read this, someone, somewhere could have launched an online campaign to support or defeat your latest public policy inactive. How can government keep up?

The age of social media has arrived whether we like it or not– the public sector can't afford to miss out on learning how these tools are being used in this new interactive environment!

Social Media, also known as Web 2.0, has created a new way of communicating. Today's organizations must embrace the new forms of communications – blogs, wikis, podcasts, vodcasts, widgets, and social bookmarking – to stay competitive and maximize efficiency in decision-making efforts faced everyday. It is your responsibility, as a government communications leader, to inspire and educate your agency in the latest tools and trends that encompass the newest world of communications: Social Media.

• Transportation Security Administration is reaching a wider audience while gaining a positive reputation for openness with the public, using Twitter and other social media tools
• City of Reno, Nevada, is engaging more citizens than ever before by using blogs, FaceBook, Twitter, LinkedIn and YouTube – with a minimal budget and reduced staff
• Texas Parks and Wildlife Department has embraced the idea that online social networking and collaborative tools can help further develop the knowledge, skills and abilities of its employees while reducing costs for those seeking additional training

Don't be left behind - - Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "Social Media for Government: How To Engage Your Employees And Citizens By Using Blogging, Podcasting and The Latest Social Media Technologies To Drive Communication Results," this March in Dallas, TX, to learn from communicators who are currently utilizing social media tools successfully in their organizations.

I look forward to seeing you this spring!