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Jump-start your conference experience by attending these interactive workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.
Choose A or B or BOTH for Maximum Value and Learning
9:00 a.m. to 12:00 p.m.
MORNING PRE-CONFERENCE WORKSHOP A
Registration and continental breakfast will begin at 8:30 a.m.
for the morning workshop attendees.
Social Media 101: Defining, Determining, And Embracing This Cultural Shift And Understanding How To Most Effectively Participate
There are tremendous changes going on out there: changes that are turning our world on its ear; changes that are infiltrating every aspect of our society—the way we live, the way we work, the way we interact; changes that are challenging many of the basic assumptions of our culture. What’s more: these changes are happening at exponential rates. Bigger, faster, cheaper bandwidth has enabled the invention of completely new tools and technologies that enable us to do things differently. In fact, they encourage us to do things differently.
So what does this mean for you and your organization? How can your organization begin to implement social media tools and technologies to foster collaboration and improve communication results?
To continue to be successful into the future, it's imperative that organizations understand the attributes of the evolving digital landscape, the wide array of social media tools and technologies available and how to most effectively participate.
In this hands-on workshop, you will leave with a greater understanding of:
Social media as a cultural shift:
- What's going on out there and why
- Organizational barriers and challenges to participating in social media
- Social media as an imperative for future success in communications and operations
The social media landscape:
- What is a blog, a widget, a social bookmark, a podcast, a vlog, etc.?
- When, where and how to use the vast array of social media tools
What to say in the conversation:
- Social media adoption curve (SMAC)
- Potential pitfalls
- Success stories and examples
WORKSHOP LEADER: Maxine Teller, Founder of MiXT Media Strategies, is a strategy consultant with over 15 years of success developing new revenue opportunities and expanding distribution for corporations, organizations and government agencies.
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