Training: Social Media for Government Conference

Back By Popular Demand...The 7th Forum
From The Advanced Learning Institute's Acclaimed
Executive Training Series For FEDERAL, STATE & LOCAL
Government Communicators

Rave Review from a Past A.L.I. Social Media
for Government Conference Attendee:
"The conference really gave me many, many, good ideas and how to accomplish them. The conference was good for my organization and for me personally."
J. Blair, Public Affairs Specialist
U.S. DEPARTMENT OF COMMERCE

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:		Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Building senior management support for your social media programs Integrating social media tools into your internal and external communications practices Creating Web 2.0 policies and guidelines Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more) Measuring the effectiveness of your social media strategy and determining its value within your organization Demonstrating the Return on Investment (ROI) of your social media program Operating social media tools within the boundaries of government restrictions and firewalls Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal Using social media tools, such as, blogging, podcasting and RSS Maximizing awareness of your agency’s mission to the public Learning how to easily communicate to the public through external blogs, podcasts and video podcasting Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media Utilizing social networking tools as sources of information that the public can use and trust Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future		U.S. Department of State U.S. Department of Defense The District of Columbia U.S. Air Force County of Roanoke, Virginia National Institute on Drug Abuse, National Institutes of Health, U.S. Department of Health and Human Services City of Virginia Beach, Virginia U.S. Merit Systems Protection Board U.S. Small Business Administration City of LaSalle, Illinois U.S. Environmental Protection Agency Graduate School, U.S. Department of Agriculture (USDA) Virginia Beach Public Library National Foundation for Credit Counseling Destination DC GovLoop Booz Allen Hamilton Fleishman-Hillard The Cohesion Group IQ Solutions iStrategy Labs West Glen Communications, Inc. MiXT Media Strategies Ari Herzog & Associates Eli Singer Consulting Supporting Organizations: Federal Communicators Network
WHY IS THIS EVENT ONE YOU CAN'T MISS?
Several agencies are making dramatic strides in developing approaches and systems that work for them in their communication efforts. The periodic sharing of these experiences and "best practices" is an important element of this government evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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MAXIMIZE YOUR TRAINING! Choose From Four Workshops For Ultimate Value And Learning! Sign up for your choice of these highly – interactive workshops: Monday, March 23, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: Defining, Determining, And Embracing This Cultural Shift And Understanding How To Most Effectively Participate Pre-Conference Afternoon Workshop B: 1:30 p.m. - 4:30 p.m.: Social Media 102: Harnessing The Power Of Existing Online Tools And Monitoring Conversations Thursday, March 26, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: Practicing Social Media: How To Use Blogs, Wikis, RSS And Other Social Media Tools To Improve Communication With Internal And External Audiences Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: Measuring The Impact Of Social Media And Determining Next Steps
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