8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome and Opening Remarks

Matt Bado, Senior Consultant
BOOZ ALLEN HAMILTON

8:45 a.m.

Maximizing Your Communication Efforts By Integrating Social Media (Blogging, Podcasting & Other New Media) With Traditional Channels

The U.S. Department of Defense (DoD) is increasingly turning to "New Media" to improve its communications and information sharing. In this session, you will learn how DoD is using Web 2.0 & beyond, mobile content, blogger engagement, podcasting and other new media tools to reach its audiences without breaking the budget and without mainstream media filters.

• Did you know that the top government and organization podcasts downloaded from iTunes are from DoD?
• Did you know that when you talk to one blogger, you are potentially talking to 2 million virally-linked people per blogger?
• Did you know that the blogosphere is doubling in size every 6 months? Did you know that more than 1.1 billion people worldwide are now online?
• Did you know that web traffic to blogs of the top 10 online newspapers grew 210% this past year?

Web 2.0 & beyond and social/consumer generated media is changing the way we work, communicate and live. As a result, DoD is engaging in two-way communications with the blogger community – it's all about the viral spread of your message via the connectedness of the blogosphere.

• Applying simple, low-cost, effective ways to broaden your communications reach using new media tools
• Repackaging your existing communication products to streamline your messages

Jack Holt, Chief, New Media Operations
Office of the Assistant Secretary of Defense for Public Affairs
U.S. DEPARTMENT OF DEFENSE

9:30 a.m.

Speed Networking

You'll have a chance to meet and greet fellow attendees in this fun and fast-paced forum.

10:30 a.m.

Embracing Web 2.0: How To Launch Your Organization Into The Social Media Space And Use It For Your Everyday Operations - - Including Web 2.0 Uses And Guidelines

Many organizational leaders fear Web 2.0 tools being misused by their employees. As a result, they often delay or opt out of adopting them. Unsanctioned employee use can open up a Pandora's box of issues for any organization. It's better for everyone to embrace Web 2.0 at the organizational level.

Virginia Beach strives to embrace innovative ideas that enhance the organization. That’s why the City of Virginia Beach is incorporating Web 2.0 technologies and functionalities into daily business operations. The organization uses these tools to communicate with citizens and employees as well as enhance learning opportunities for staff.

• Informing citizens about programs and events
• Recruiting volunteers and developing virtual camaraderie
• Blogging and microblogging to enhance learning amongst city employees and citizens

In this session, you will learn how your organization can also create Web 2.0 policies, usage guidelines and a collaborative implementation process that adds value to your services and further aligns your organization with citizens.

Carissa Frasca Cutrell, Media & Communications Coordinator
CITY OF VIRGINIA BEACH, VIRGINA

Cynthia Hart, Virtual Librarian
VIRGINIA BEACH PUBLIC LIBRARY, VIRGINIA

11:15 a.m.

Web 2.0 Tools For Internal Information-Sharing And Knowledge Management

The Office of eDiplomacy, established by Secretary Colin Powell in 2003 as a task force, is the State Department's repository of Knowledge Management best practices.

eDiplomacy administers several programs that implement Web 2.0 technology: Diplopedia, an internal wiki; Communities @ State, a set of online communities using blogging software; and Virtual Presence Posts, websites organized to further diplomatic activity in regions of the world where the U.S. cannot have a physical presence. eDiplomacy has helped develop enterprise-wide governance for Microsoft SharePoint at the State Department and has been in the forefront of other emerging topics such as search, mobile computing and web video.

This session will review a summary of these programs, information about their adoption and use, and the estimates of their impact on the activities of their agency.

At the end of this session, you will be able to better determine how these web tools might be adopted for your agency's internal information-sharing and knowledge management needs.

Stephen Miller, Office of eDiplomacy
U.S. DEPARTMENT OF STATE

As the world's dominant Air, Space and Cyberspace force, the U.S. Air Force (USAF) has arguably been last of the military services to enter the world of New and Emerging Media. However, with the recent stand-up of the Air Force's Emerging Technology team, they are effectively balancing the need for security with the demand for new ways to communicate with Airmen, stakeholders, the media and insurgent adversaries.

This case study will cover the unique balance of security and demand that the USAF endures and the conservative demand for information and message control, while understanding how government organizations can participate online, too.

Captain David Faggard, Chief of New Media & Emerging Technology
UNITED STATES AIR FORCE

12:45 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for lunch with an informal discussion facilitated by one of our expert speakers. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing social media concerns.

2:15 p.m.

How To Maximize Your Mission's Mandate By Using The Latest Social Media

The National Institute on Drug Abuse (NIDA) launched a variety of science-based, attention-grabbing initiatives to dialogue with youth. This session will focus on the social media efforts engaged by NIDA, a Federal government agency within the National Institutes of Health (NIH), to reach youth and diverse groups in an evolving digital landscape.

By offering high quality content products such as the NIDA for Teens Web site, HIV/AIDS Learn the Link website, and online videos and games packaged as “Webisodes,” NIDA is leading efforts within the health sector to engage and educate audiences through the latest e-technologies. Government organizations, healthcare practitioners, nonprofit organizations, professional associations, and public relations professionals will learn ways to maximize the effect of their products and services within a consumer-centered and user-generated virtual social milieu.

1. How NIDA uses new media technology to attract not-yet-served youth
2. Strategies for integrating new e-technology into your own campaign
3. Highlight ways in which your organization can enter the Web 2.0 space while maintaining and strengthening its own brand (i.e. message, identity) (e.g. tracking ways one's organization is currently presented in new media and bolstering such efforts)

Brian Marquis, Public Liaison Officer
National Institute on Drug Abuse, National Institutes of Health,
U.S. DEPARTMENT OF HEALTH AND HUMAN SERVICES

Eric Davis, M.S., Director, Interactive Communications
IQ SOLUTIONS

3:00 p.m.

Taking Your Organization's Social Media Strategy From Concept To A Reality: A Roadmap For Implementation

By now, we all know what Web 2.0 is and we probably all agree that there is certainly value to our organization in implementing it for our employees and citizens. We understand the value proposition, we have seen the technologies, and have even been exposed to the case studies about how our peers are off and running with it. But how do we go from here to there?

This session will focus on how to lay out a roadmap that will take your organization’s social media strategy from concept to implementation. It will also cover the importance of constant revision required to keep up with the latest changes in technology and policy.

• A general overview and implementation guidance for available technologies
• How to establish an internal Web 2.0 exploration group to ensure organizational buy -in
• Specific strategies to overcome organizational resistance to change
• Policy development on the general use of Web 2.0 concepts and technologies
• MuniGov2.0 – a valuable free resource for best practices, lessons learned, resources and live discussions with like-minded peers

Pam Broviak, City Engineer, Director of Public Works
CITY OF LASALLE, ILLINOIS

Bill Greeves, Director of Information Technology
COUNTY OF ROANOKE, VIRGINIA

4:05 p.m.

How To Use Social Media To Improve The Efficiency Of Your Hiring Process

The Office of Policy and Evaluation (OPE) within the U.S. Merit Systems Protection Board conducts studies of Federal employment practices to ensure that they conform to formal Merit Principles (Section 2301 of Title 5, U.S. Code) and are free of Prohibited Personnel Practices (Section 2302). OPE recently completed a report describing best practices for reference checking during the Federal hiring process.

This session will address how these best practices apply to reference checking using social media and other emerging technologies.

• Best practices for hiring officials, applicants and reference providers
• The importance of reference providers who have observed on-the-job performance
• The use of "chaining" as a reference checking technique, both online and off
• The dangers of "googling" an applicant's name
• Key distinctions between references, letters of recommendation and online endorsements
• Why a "connection" is not necessarily a good reference provider

John Ford, Research Psychologist
U.S. MERIT SYSTEMS PROTECTION BOARD

4:50 p.m.

End of Day One

5:00 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All conference attendees and speakers are welcome to join us for this special opportunity to continue networking. Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of DC's fine dining while you continue to network with your colleagues.