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Jump-start your conference experience by attending these interactive workshops. These information-packed sessions are a great opportunity to network with fellow attendees while taking a hands-on, common-sense approach to mastering social media strategies that will enhance your understanding of the informative, case study presentations throughout the entire conference.
Choose A or B or BOTH for Maximum Value and Learning
9:00 a.m. to 12:00 p.m.
MORNING PRE-CONFERENCE WORKSHOP A
Registration and continental breakfast will begin at 8:30 a.m.
for the morning workshop attendees.
Strategic And Crisis Communications 101:
How To Leverage Social Media For Emergency Communications – A Holistic Approach
Social media has emerged as a popular and powerful tool that empowers individuals and communities to engage in effective communications practices before, during, and after crises. While many government agencies now recognize the implications of using social media for strategic and crisis communications, their attempts to integrate and harness social media’s full potential have not yet been fully realized.
Because social media is commonly used in a reactionary and ad-hoc way, early adapters are often unable to identify and engage affected constituents in a crisis and struggle to validate published material while maintaining information ownership throughout the course of an incident. Additionally, agencies’ escalating concerns regarding cyber and operational security, information assurance, and risk management are justified as Web 2.0 technology continues to develop faster than those policies and procedures necessary to support it.
This workshop will address how to make social media work for you. Through tools like social networking sites, RSS, blogs, wikis, and Twitter, it will help your agency better integrate and understand how your organization can successfully harness social media, by:
- Implementing community outreach and education programs to better engage your audiences
- Developing key partnerships
- Understanding risk management and cyber security policies and procedures to meet agency requirements
- Integrating information technology and communications policy development
WORKSHOP LEADERS: As part of the Booz Allen Hamilton's Assurance and Resilience Team, Sara Estes Cohen has developed mission assurance programs including Emergency Response, Continuity of Operations (COOP) and Business Continuity. She has 10 years of experience in communications with three specifically in managing the consequences of disasters in the federal, local, and private sectors. For her Masters thesis, entitled, "Using Social Networking for University Emergency Communications," Ms. Cohen worked with Myspace.com/Fox Interactive and UCLA to develop a model for universities to engage in social media for emergency communications, and presented her findings at several university communications symposiums throughout the year.
As part of the Booz Allen Hamilton's Assurance and Resilience Team, Bill DelGrosso has developed mission assurance programs including emergency response, Continuity of Operations (COOP) and Business Continuity plans for public and private sector organizations. He has over 18 years of experience managing the consequences of disasters on Federal and local levels, and has subject matter and program management responsibilities and leadership roles on numerous tasks. Bill has validated Intelligence Community, civilian department and agency, and Judicial branch continuity programs with test, training, exercise, and evaluation programs. He has been responsible for all aspects of contract management including managing financial data, reconciling funding, ensuring contractual requirements are met, status reporting, managing staff, and client relationship building.
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