| Attend this conference to learn how to incorporate the power of social media into your organization's crisis communications strategy, along with helpful tools, tips and techniques to get started, including: |
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Hear practical advice, firsthand, on how to use social media to communicate to your employees and citizens before, during, and after a crisis from leading government agencies and organizations, including: |
- Creating a social media for crisis communications strategy
- Preparing your communications team for a crisis before it happens
- Building senior management support for your social media and emergency preparedness plans
- Creating a social media for crisis communications strategy
- Using social media to prevent a crisis from happening
- Incorporating social media tools into your internal and external communications practices
- Communicating more effectively and efficiently through social media avenues, such as Twitter, YouTube, Facebook, blogs, Real Simple Syndication (RSS) feeds, and much more
- Demonstrating the Return on Investment (ROI) for your social media for crisis communications programs
- Measuring the impact social media has on distributing your messages rapidly and effectively to your audience during a crisis
- Operating social media tools within the boundaries of IT restrictions and firewalls
- Gaining inside knowledge of why social media is a crucial addition to your crisis communication arsenal
- Practicing with hands-on sessions on how to use social media tools to their maximum potential
- Integrating new social media tools with traditional media to multiply your program results
- Maximizing awareness of your agency's mission to the public
- Learning how to easily communicate to the public through various forms of social media
- Assimilating cutting-edge communication techniques and tools presented by your peers who are already using social media for their crisis plans
- Utilizing Web 2.0 tools for vital sources of information that the public can use and trust in times of emergency
- Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
- Influencing others within your government department, as a result of a strong crisis communications plan
- Managing your agency's reputation, before, during and after a crisis occur
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Federal Emergency Management Agency, U.S. Department of Homeland Security
Centers for Disease Control and Prevention (CDC)
U.S. Department of Defense
City and County of San Francisco, California
University of Maryland Center for Advanced Transportation Technology Laboratory (CATT LAB)
U.S. Forest Service,
U.S. Department of Agriculture
Science Applications International Corporation (SAIC)
University of Tennessee
Office for Civil Rights and Civil Liberties, U.S. Department of Homeland Security
City of Manor, Texas
San Francisco Public Utilities Commission
U.S. Department of Transportation
City of Owasso, Oklahoma
University of Oklahoma
City of Plano, Texas
Booz Allen Hamilton
SiriusXM Satellite Radio
ConnellyWorks, Inc.
fusedlogic, inc.
Transmission Content + Creative
CirclePoint
Bureau of Consular Affairs,
U.S. Department of State
Supporting Organizations:
 
Federal Communicators Network
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