This conference is a must-attend event for all those who are serious about using social media to engage employees and citizens by using blogging, podcasting and the latest Web 2.0 technologies to drive crisis communication results. You will benefit from:

1. 32 innovative speakers at your disposal to share their strategies and experiences in social media fundamentals that are already proven to work
2. Over 26 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. The opportunity to customize your learning by participating in two days of unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organization
4. An abundance of networking opportunities -- you will make many new contacts so be sure to bring plenty of business cards to exchange with your fellow attendees
5. A comprehensive overview of social media communication strategies and processes from leading practitioners like the CDC, City of Plano, Texas, University of Oklahoma, U.S. Forest Service and many more
6. Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
7. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
8. A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
9. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
10. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own crisis communications strategy
11. The opportunity to learn how to engage your employees and citizens by using social media from leading government agencies and organizations

Dear Federal, State and Local Government Communications Professionals:

Social media has quickly emerged as a popular and powerful tool that empowers individuals to freely engage in collaboration, communication, and information-sharing. Additionally, Web 2.0 tools, like social networking sites (i.e. Facebook, YouTube, etc.), RSS, blogs and microblogging (i.e. Twitter), social bookmarking, widgets, and wikis have empowered the public to engage in effective communications before, during, and after crises.

From the Iranian Presidential election riots in Tehran to the outbreak of the H1N1 Influenza and the Washington D.C. Metro crash, Web 2.0 tools have become the public’s preferred method of discovery and discussion, and have proven exceptionally valuable to agencies during a crisis for the dissemination of critical information, situational awareness, and general public safety.

The Web 2.0 revolution is happening with or without you! The public has embraced the power of social media for crisis communications; it’s your responsibility now, as a government agent, to equally participate in this arena to ensure the validity of information exchanged, as well as the safety, security, and privacy of your constituents.

How Will This Conference Help You And Your Organization?

This conference will help you to understand social media's capabilities, its applications to crisis communications within the government arena, and the policies and infrastructure necessary to support and secure its implementation.

At this conference, you will hear proven strategies and practical experience, firsthand, from leading organizations and practitioners, on how to harness Web 2.0 technologies to improve both your daily and crisis communication initiatives and practices, including, how the:

• Federal Emergency Management Agency implemented social media strategies and were legally compliant (endorsement, privacy, records, user agreements)
• City of Owasso, Oklahoma recently incorporated social media into its communication strategy and is leveraging communication tools, such as Twitter, as a part of their crisis management strategy
• U.S. Department of Defense is using new social media tools to successfully support crisis response when lives are on the line

Register today online or call our conference hotline at 888-362-7400 to attend A.L.I.'s conference on "Social Media for Crisis Communications in Government: How To Integrate The Latest Web 2.0 Technologies To Maximize Your Communication Effectiveness Before, During, And After A Crisis," this November in Washington, DC. This is your opportunity to hear from leading communicators that are already using social media to prepare their citizens and the public before, during, and after a crisis. With the agility and speed of today’s Web 2.0, you can guarantee that presentations will be timely and relevant.

I look forward to seeing you this fall!