Choose C or D or BOTH for maximum value and learning

How To Leverage New Technologies To Drive Important Conversations Within Your Organisation

After you have learned the technology basics at this event, this interactive workshop will prepare you for when you’re back at the office. You will learn proven ways of identifying the right new technology or social media platform to further your organisation’s conversations and collaborative efforts. Whether it’s using a blog to track a project, creating a vidcast for departmental training, or building discussion forums to gather insights from multiple audiences, these techniques will yield more effective and engaging communications across borders and time zones.

• Use audience-centric communications planning to measure your organisation's readiness to adopt new social media
• Select and integrate the most relevant technologies and content within your organisation's existing culture
• Communicate your key messages through these new technologies, whether you are an early adopter or just considering new approaches
• Utilize social media within your current internal, partner or corporate communications infrastructure
• Develop the business case you need to win sponsor approval and roll out the best technologies for meeting your business goals and objectives

WORKSHOP LEADER: Gordon Rudow is the Co-Founder and Chief Executive Officer of Bonfire Communications, an award-winning organisational communications agency specializing in employee engagement and strategy implementation. He is a sought-after speaker and strategic facilitator who inspires leaders to connect with their people and create environments where employees can thrive. Some of Gordon's recent clients include Oracle, Genentech, Harrah's Entertainment, Sun Microsystems, and Gap Inc.

Testimonials From Past Gordon Rudow Sessions:

"The best workshop/presenter of the conference! Lots of new learning – very interesting!"

"I think this was so helpful. It gave me a lot of good information
to think over and work through."

"Exceeded my expectations!"

11:30 a.m. to 1:00 p.m.
Afternoon break/lunch on your own.

How To Deepen Stakeholder Relationships By Using The Latest Web 2.0 Tools: From Crafting Your Strategy To Applying Success Metrics

The culture of Web 2.0 is one of collaboration, openness, transparency and innovation. As the tools of social media start to move more mainstream, these values are now becoming expectations, be they from customers, employees or any number of external stakeholders.

This workshop will share different methods and tools that you can use in your organization to build bridges between traditional structures and your stakeholders. In groups, you will use scenarios to model and prototype, and then evaluate various approaches.

• The value of connecting with customers via Web 2.0
• How to start crafting your strategy
• Practical tactics
• How to start the discussion with executives at your firm
• The range of success metrics which you can apply