This conference is a must-attend event for all those who are committed to using social media to engage their employees, reach their customers and build their brand to achieve real business results. You will benefit from:

• 17 innovative speakers at your disposal to share their strategies and experiences in corporate blogging, podcasting and other Web 2.0 technologies
• Over 24 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with strategies and tactics that you can begin to implement in your own organisation
• An abundance of networking opportunities - you will make many new contacts so be sure to bring plenty of business cards
• A comprehensive overview of social media innovations from leading practitioners like Microsoft Canada, Public Health Agency of Canada, Tucows Inc., Equitable Life of Canada, and many more
• Acquiring new knowledge to help transform your employees and impact your organisation's bottom line
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to use new social media tools to foster your organisation's values and mission in a hands-on environment
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
• A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing, PR or HR Executive:

Today's communication landscape is morphing right before our very eyes. On a daily basis, new and innovative social media and eCommunication tools, techniques, and technologies are being used for a variety of purposes. Experts agree that this is a trend organisations cannot ignore.

Traditional advertising, the mainstream press, and employee communications are all under attack by these new, powerful, and pervasive technologies. From blogging and podcasting, to Second Life, these are just a few early examples of emerging social media in which everybody is simultaneously a creator and receiver of content. These and other new channels are changing the face of both internal and external communications.

How Will This Conference Help You and Your Organisation?

This conference will help you understand how to utilize social media with your employees, customers, colleagues and competitors and how to develop an action plan for you organisation -- don't be left behind!

In this next generation of eCommunications, organisations are expanding the connections they have with customers, employees and the media. Organisations are using the latest social networking sites and tools to sell their services or products, to build relationships, and strengthen their brand. Internally, they are used to engage employees, provide information, create interactive collaborative forums, and strengthen culture.

What Does This Mean For You?

Attend this conference and you will learn how you can take advantage of these new tools and techniques. You'll get best practices and hear lessons learned from leaders who are in the trenches with these new tools today so you can be strategic in planning and deploying your own social media strategies, to align them with business objectives, and to integrate them with traditional media.

You'll learn how the best and brightest in the business have incorporated these emerging media to engage their audiences and advance their businesses. This conference will feature both case study presentations and hands-on, interactive workshops, with plenty of time to discuss and network with others in the field!

• Microsoft Canada uses its corporate blog to engage its various audiences and generate momentum around new ideas
• Public Health Agency of Canada is introducing social media into its organisation while monitoring and assessing success
• Equitable Life of Canada is stepping outside of its traditional culture to leverage new communication possibilities like blogs and interactive portals

Register today online or by calling our conference hotline at 773-695-9400 to attend A.L.I.'s "SOCIAL MEDIA SUMMIT Canada: How To Use Blogging, Podcasting & The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," this April in Toronto, to hear from communicators and marketers who are currently utilizing social media tools. I look forward to seeing you at this information-packed event.