Training: Social Media Summit Canada Conference

Don't Miss The 4th Forum From
The Advanced Learning Institute's Acclaimed
Communications & Marketing Training Series...
Now Updated And Tailored for Canada!

Rave Review from a Past Social Media Summit Attendee:
"Timely and topical – all the presentations provided complimentary
perspectives on social media."
M. Hudson, Sr. Communications Executive
Public Health Agency of Canada

KEY TAKE AWAYS:		Speaking OrganiSations:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organisational goals, by:		Hear practical solutions you can apply immediately to help integrate social media technology into your communication, marketing and public relations programs to build customer and employee relationships and drive bottom-line results from:
Engaging your organisation to use blogging and podcasting to maximize effectiveness and increase productivity Developing a social media (blogging, podcasting, wikis, etc.) strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply results Harnessing the collaborative power of your organisation's blog or podcast to drive organisational performance Building senior management support for your social media programs Measuring the value of your organisation's blog/podcast: determining key metrics and gathering employee and/or customer feedback Leveraging your organisation's blog/podcast to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organisation's blog/podcast from purely an information source to a comprehensive strategic tool Building the business case and demonstrating the ROI of your social media program Monitoring customer feedback and satisfaction Creating an opportunity for employees to communicate with customers directly and informally Marketing your blog/podcast both internally and externally to encourage its use Discovering an untapped market		Microsoft Canada Tucows Inc. Public Health Agency of Canada SYNNEX Canada Ltd Cognos Inc. TD Bank Financial Group Equitable Life of Canada Canada Post Corporation Thornley Fallis Prescient Digital Media Watson Wyatt Worldwide WhipperSnapper Gallery xynoMedia Technology Segal Communications Bonfire Communications digitalOttawa Supporting Organisations:
WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself." Several organisations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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Expand Your Learning... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, March 31, 2008: Pre-Conference Morning Workshop A: 9:00 am – 12:00 pm: Social Media 101: How To Develop A Web 2.0 Action Plan For Your Organisation Pre-Conference Afternoon Workshop B: 1:30 pm – 4:30 pm: Social Media 102: Making Your Web 2.0 Action Plan Real Thursday, April 3, 2008: Post-Conference Morning Workshop C: 8:30 am – 11:30 am: How To Leverage New Technologies To Drive Important Conversations Within Your Organisation Post-Conference Afternoon Workshop D: 1:00 pm – 4:00 pm: How To Deepen Stakeholder Relationships By Using The Latest Web 2.0 Tools: From Crafting Your Strategy To Applying Success Metrics
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