How To Use Social Media Releases As A Part Of Your Communications Campaigns

In this workshop, you will learn about how the press release has evolved into the Social Media Release (SMR) and how you can incorporate this tool into your own communications plan.

The first part of this workshop will consist of a brief overview of Social Media Releases, some of their key features and how they are used, including examples of successful campaigns involving a SMR.

We will then discuss the ideal types of media to include in a SMR. At this point, we will also discuss when it is or is not appropriate to use an SMR to communicate a message, or whether a traditional release or other methods will suffice.

• How to integrate a SMR with the rest of your communications plan
• How to integrate a SMR with the rest of your communications
• What you should include in a SMR
• The future of the SMR

Attend this session to learn how to start using Social Media Releases in your communications, and gain insight into the future of one of the most interesting recent developments in the world of PR.

WORKSHOP LEADER: Parker Mason, Web Content Specialist at CNW Group, has been actively involved in social media and blogging since 2005, and currently manages the BlogCampaigning.com, a blog devoted to exploring the intersection of PR, Politics, and Technology.

"This was excellent – practical and usable information with lots of 'how-to's."

"This session was very useful and extremely well done."

"Very relevant topic – great presentation!"

"Great workshop! Excellent speaker, engaging!"

"Great job! He had lots of energy."

11:30 a.m. to 1:00 p.m.
Afternoon Break/Lunch On Your Own

Using Free Tools To Monitor The Web:
How To Collect Information That Aligns With Your Business Goals

Think of the Web as fertile ground for information. With millions and millions of websites and billions more pages of content, there is so much valuable information to gather. Whether it's real-time conversations taking place on blogs and discussion forums or market research you're looking for, you can work the Web to distill and collect the information that matches your business goals.

• Gaining a handle on the all the different reasons to listen to online conversations
• Understanding the concept of RSS feeds and how to set up a RSS reader
• The importance of keyword selection
• Knowing where to listen to online conversations
• Preparing to respond and initiate online conversations when necessary

If possible, please bring your laptop to this session.

Testimonials From Past Mark Goren Sessions:

"This was an excellent hands-on session. He walked us through each item. Very useful."

"Mark drove home the idea that having a good website is not enough anymore. Hands-on stuff was great!"

"He provided some very helpful advice."

WORKSHOP LEADER: After 10 years working in marketing as a copywriter at several traditional advertising agencies, Mark Goren, New Media Coach at Transmission Content + Creative, turned his attention and creative thinking to the field of social network marketing, all so he can help businesses reach people on their terms. Today, Mark consults with direct clients, advertising and P.R. agencies in the U.S. and Canada, as well as government departments.