Training: Social Media Summit Canada Conference

Back By Popular Demand...The 7th Forum
From The Advanced Learning Institute's Acclaimed
Communications & Marketing Executive Training Series...

"Through its use of blogs, wikis, and an emphasis on real-time collaboration, the Web 2.0 concept is changing the way staff members within companies work together."
Canadian Business Online

KEY TAKE AWAYS:		Speaking Organizations:
Attend this conference to learn how to use social media, and leverage the latest interactive tools and techniques to advance your organizational goals, by:		Hear practical solutions you can apply immediately to help integrate social media technology into your communication, marketing and public relations programs to build customer and employee relationships and drive bottom-line results from:
Engaging your organization to use social media tools to maximize effectiveness and increase productivity Developing a social media strategy to drive performance-based communications Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines Establishing a stronger sense of community and brand Determining key steps and strategies for setting up and managing an effective blog Integrating new social media tools with traditional media to multiply results Building senior management support for your social media programs Measuring and monitoring the value of your organization's use of social media: determining key metrics and gathering employee and/or customer feedback Leveraging your organization's Web 2.0 strategy to build a brand culture internally and externally Developing your online communications to meet the needs of a diverse employee population Transforming your organization's blog from purely an information source to a comprehensive strategic tool Building the business case and demonstrating the ROI of your social media program Creating an opportunity for employees to communicate with customers directly and informally Marketing your blog both internally and externally to encourage its use		The Much MTV Group Microsoft Canada IBM Global Business Services Thornley Fallis Communications and 76design Mobile Jam Fest Radian6 Hill and Knowlton Canada Uponor, Ltd. The Hospital for Sick Children (SickKids) War Child Canada Give the Gift of Giving PerkettPR, Inc. CNW Group Transmission Content + Creative Bottree Digital Services Entrinsic Socialtext Viigo Workplace Safety and Insurance Board of Ontario Noesium Consulting, Inc. Supporting Organizations:
WHY IS THIS A CAN'T MISS EVENT?
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
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EXPAND YOUR LEARNING... Sign up for your choice of these interactive workshops to focus on your individual needs: Monday, April 27, 2009: Pre-Conference Morning Workshop A: 9:00 a.m. – 12:00 p.m.: Social Media 101: What’s So Social About Media? What Social Media Is, What It's Not, And Why It Matters Pre-Conference Afternoon Workshop B: 1:30 p.m. – 4:30 p.m.: Practical Social Media: A Step-By-Step Guide On How To Use, Connect, And Monitor Tools Effectively Thursday, April 30, 2009: Post-Conference Morning Workshop C: 8:30 a.m. – 11:30 a.m.: How To Use Social Media Releases As A Part Of Your Communications Campaigns Post-Conference Afternoon Workshop D: 1:00 p.m. – 4:00 p.m.: Using Free Tools To Monitor The Web: How To Collect Information That Aligns With Your Business Goals
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