1. 25 innovative speakers at your disposal to share their strategies and experiences in using the latest Web 2.0 technologies
2. Over 26 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
3. Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
4. Unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with tools and tactics that you can begin to implement in your own organization
5. An abundance of networking opportunities – you will make many new contacts so be sure to bring plenty of business cards
6. A comprehensive overview of social media innovations from leading practitioners like Much MTV Group, Thornley Fallis Communications and 76design, IBM Global Business Services, Hill and Knowlton Canada, and many more
7. Acquiring new knowledge to help transform your employees and impact your organization's bottom line
8. Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading social media initiatives that will ground you in advancing your own strategy
9. The opportunity to learn how to use new social media tools to foster your organization's values and mission in a hands-on environment
10. A complimentary packet of research materials that will serve as a helpful resource long after you have attended this conference
11. A formal Certificate of Completion, which documents your training achievement and commitment to continuing professional development

Dear Communications, Marketing, PR or HR Executive:

Just think about how easy it is to make a phone call, write an email, or visit a company's website. Most of us take all of this for granted. We can reach out and contact our favorite brands and hopefully engage in a private conversation about our needs, our product concerns, our ideas. But when the Web migrated from a 1.0 world to 2.0, social media began to allow a large and growing percentage of the population to create content online. It's just as easy now for consumers to bang off a blog post, upload a mobile video to YouTube or tweet a frustration as it is for a company to maintain its website.

Don't be fooled by the name. Social media can't be purchased like an ad. It's a channel for conversation amongst people with common interests, networked together in such a way that allows for messages to spread faster via word-of-mouth than ever before. Conversations are exceedingly fast and recorded forever and searchable via search engines for all to see as well.

Customers are talking about your brand and your competitors brands with both good and bad things to say. They are doing it now. In fact, the recent 2008 Cone Business in Social Media Study found that 93% of social media users expect companies to have a presence in social media with 85% expecting them to be interacting as well. Is your brand meeting this expectation today? Is it listening, engaging, joining the conversation?

How Will This Conference Help You And Your Organization?

And so to the purpose of this conference - - to connect you with others who have stories to tell, best practices to share, and tips to help you start answering the "social phone." And we use the word "connect" purposely. Because like social media, this conference will not only inform but provide a catalyst for new relationships that expand beyond the last day of this event.

• The Workplace Safety and Insurance Board of Ontario (WSIB) has direct experience with social media monitoring and how they gained support from senior management and their technology group
• Microsoft Canada uses a corporate blog as a networking tool and as an extension of their activities to maintain an on-going relationship with clients
• Hospital for Sick Children (SickKids) is successfully using wikis and social networking software to help clinicians learn, share, and work more effectively together across the country

Register today online or call our conference hotline at 773-695-9400 to attend A.L.I.'s "SOCIAL MEDIA SUMMIT Canada: How To Use The Latest Web 2.0 Technologies To Engage Your Employees, Reach Your Customers & Build Your Brand," this April in Toronto, to learn from and network with other communicators and marketers who are currently utilizing social media tools.

Social media is not a campaign, it is a journey. We hope you can join us.

Dave Fleet, Senior Consultant THORNLEY FALLIS COMMUNICATIONS and 76DESIGN Conference Co-Chair

David Alston, VP Marketing & Community RADIAN6 Conference Co-Chair