8:00 a.m.
Continental Breakfast & Networking

8:30 a.m.

Chairperson’s Opening of Day Two & Presentation:
Mobile: It’s Less About The Technology Than You Think

In many cases, the rush to develop mobile solutions has led to fragmented services, ineffective resource allocation, and low adoption. However, with a successful mobile strategy, agencies can provide improved delivery of services, contextual interactions and information, as well as increased efficiencies for their workforce and the citizens they serve.

A holistic digital strategy will guide decisions on when mobile is the right solution to delivering core mission services.

• Elements of an effective mobile strategy
• Business justification on what should go mobile
• Benefits of starting small
• Keys to driving adoption

Teresa Bozzelli, President
SAPIENT GOVERNMENT SERVICES
Conference Chairperson

9:30 a.m.

Mobile Apps Created For The People By The People: Learn How To Connect And Work With Your Citizens To Create A Mobile App That Will Meet Their Needs And Achieve Your Agency's Mission

Data.gov serves as the flagship open government initiative for the White House. With more than 450,000 datasets from 185 agencies, this resource powers hundreds of mobile and web apps.

New apps are created through challenges offered by their various communities such as Health.Data.gov, Ocean.Data.gov, and Education.Data.gov that bring together citizens, government personnel, and developers. The apps created range from health to safety to energy, and are used by citizens everyday to improve the quality of their lives and the decisions they make.

In this session you will learn innovative ways to connect with your citizens and gain their help to enhance your mobile strategy, including how to:

• Deliver information into the hands of citizens in meaningful and useful ways
• Connect to developers who can create the apps from your data
• Create communities that will drive and understand the needs for new capabilities

Alan Vandermallie, Program Manager, Data.gov
U.S. GENERAL SERVICES ADMINISTRATION

10:35 a.m.

Five Techniques To Create A Mobile App That Will Allow You To Communicate With The Public Efficiently And Creatively

How does a government "get into" the business of creating mobile applications for use by constituents, visitors and business? One way is the traditional software development lifecycle. Another has been "apps contests" to encourage private developers to create apps. The City of Seattle is taking a unique approach which blends several existing development techniques.

In this forward-thinking session, you will learn about a unique approach for you to consider as you plan your own mobile strategy, including:

1. A citizens technology panel to guide the process
2. An award-winning open data website to provide "raw fodder" for applications
3. A "startup weekend, government edition" to launch your applications contest
4. Active cooperation with multiple governments, state, county and city
5. Prizes and other incentives to create interest among developers

Bill Schrier, Chief Technology Officer
CITY OF SEATTLE, WASHINGTON

11:20 a.m.

How To Manage Out Of This World Social Media Efforts Anytime Anywhere With The Integration Of Mobile

How does a government agency with limited resources manage more than 200 social media accounts spread across more than 10 centers and a space station orbiting 220 miles above Earth? While it may seem like an astronomical feat, NASA successfully applies down-to-Earth techniques to its use of social media and mobile efforts. Along the way, the agency has demonstrated leadership both within the government and outside it as it uses myriad social media applications to spread the word about the depth and breadth of its activities throughout the universe.

NASA has almost 2 million followers of its flagship Twitter account, @NASA, 20+ astronauts sending tweets, and popular sites on Facebook, YouTube, Flickr, SlideShare, Foursquare and more allowing them to be in touch with citizens anytime anywhere.

• Make your content available anytime and anywhere on the device your audience chooses
• Provide a richer experience than most mobile apps
• Balance and coordinate large amounts of content
• Give access to an entirely new group of users
• Increase awareness and participation

John Yembrick, Social Media Manager, Director Of Strategic Communications
NASA

Join a group of your colleagues for a themed lunch with an informal discussion surrounding a specific topic. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing mobile concerns.

1:35 p.m.

Group Exercise: Brainstorm Solutions And New Ideas You Can Use

You asked for it, you got it! Interact and discuss solutions to your mobile challenges with your fellow attendees and our experienced speakers. You will leave with new tools and hands-on experience and ideas for more successfully applying best practices to your own mobile initiatives.

2:10 p.m.

Afternoon Refreshment & Networking Break

2:30 p.m.

Learn The Seven Foundational Elements To Manage For Your Mobile Strategy To Increase The Frequency And Quality Of Interactions You Have With Citizens

The U.S. Department of Veterans Affairs (VA) has been a leader in the use of health information technology for more than two decades and is now beginning to implement mobile application technology to better serve Veterans.

VA’s goal is to create a seamless experience for patients and providers across multiple interfaces delivering the right health information to the right person, in the right place, at the right time. The session will discuss aspects of patient and provider application development, clinical pilot results, security, and deployment. Key demonstrations related to patient engagement in their health and provider efficiencies will be provided. VA mobile governance and process for integrating commercial and private innovations will be discussed.

Kathleen Frisbee, Director of Web and Mobile Solutions
Veterans Health Administration
U.S. DEPARTMENT OF VETERANS AFFAIRS

3:15 p.m.

How To Utilize Your Social Media To Create An Inexpensive Beneficial Mobile App

The U.S. Environmental Protection Agency (EPA) held a successful developer challenge, called the Apps for the Environment Challenge that yielded 38 environmental apps. EPA Administrator Lisa P. Jackson kicked off the challenge at the U.S. Department of Health and Human Services (HHS) Health Data Initiative Forum in June 2011. The objective of the challenge was simple: use EPA data to make applications that address Administrator Jackson's seven priorities. The prize was recognition at a high profile event, but no cash was offered. We provided developers with our data and we primarily used social media to reach out to developers so they would understand the data and be aware of the challenge.

The primary benefit of the challenge is that the public now has 38 applications to help to make informed environmental decisions. It also demonstrates that federal data, when easy to find and understand, can be put to good use by developers to benefit the American public. It shows that federal agencies can successfully engage developers and other stakeholders via social media.

Ethan McMahon, Program Analyst
U.S. ENVIRONMENTAL PROTECTION AGENCY

4:00 p.m.
More “How To's” To Help You Get The Work Done: An Interactive Discussion With Your Training Participants

Need to dive deeper into specific topics? Want more details? Here’s your chance!
Digest what you’ve learned and apply it to your own initiatives to get feedback and ideas for improvement.

4:15 p.m.
Chairperson's Recap: Key Takeaways And What To Do When You Get Back To The Office

We’ll recap the highlights of the past two days and ask you to share key insights and next steps with the group.

Teresa Bozzelli, President
SAPIENT GOVERNMENT SERVICES
Conference Chairperson