This training is a must-attend event for all those who are serious about developing a mobile strategy to achieve their mission, and better serve the American public, and drive meaningful results. You will benefit from:

• 22 innovative speakers at your disposal to share their strategies and experiences in mobile communications that are already proven to work
• Over 25 hours of intense, interactive learning - we guarantee you will recoup your money spent by implementing just a few of the strategies shared during the conference
• The opportunity to customize your learning by participating in unique and interactive workshop sessions that will enable you to practice and apply your skills in peer groups -- you will walk away with moblie strategies and tactics that you can begin to implement in your own organization
• An abundance of networking opportunities -- be sure to bring plenty of business cards as you will make many new contacts
• A comprehensive overview of mobile strategies and processes from leading agencies like the U.S. Census Bureau, Transportation Security Administration, U.S. Environmental Protection Agency and many more
• Acquiring new knowledge to lead your organization through the imperative, yet sometimes extremely difficult, responsibility of ensuring that the right information gets to the right people, efficiently and effectively
• A complimentary packet of research materials that will serve as a helpful resource long after you have attended this training
• A formal Certificate of Completion which documents your training achievement and commitment to continuing professional development
• Optional networking lunches that give you the opportunity to brainstorm and benchmark solutions with your fellow attendees
• Participating in instructional sessions that will share real-world examples, tactics and lessons learned from leading mobile initiatives that will ground you in advancing your own strategy
• The opportunity to learn how to engage your citizens by using mobile  technologies from leading government agencies and organizations
• Access to the training wiki – you'll have the opportunity to collaborate and keep in touch with your colleagues after the event using this social media communication tool

Why Our Conferences Are Different

Through numerous networking opportunities with your colleagues,
you'll leave with many new industry contacts, peer advice
and help with your job and career!

“Citizens’ expectations are escalating in this time of digital immersion. The citizen demands that interactions with the government be as easy and effective as with a trusted commercial or academic institution.” – Teresa Bozzelli

Dear Federal, State and Local Government Professionals,

To create a 21st century government, agencies are increasing embracing mobile technology as a way to improve their efficiency of service delivery, increase access to data and information, and meet their workforce and citizens where they are - in their context, on their own terms.

Mobile is not just about technology alone. It’s about the convergence of strategic business objectives, user experience and technology to achieve mission goals. Mobile is not a single trend, channel or medium. It is a natural evolution and system to be better connected, enabled, and enriched.

To maximize the unique benefits of mobile technologies, solutions must be developed that focus on the key drivers for the mobile experience with clear policies, governance and change management processes in place. This includes understanding: Who is your target audience? How is the business case justified? What are their mobile needs? What services can you provide them in the mobile experience? What devices do they use?

How Will This Training Help You and Your Organization?

Join us at the MobileGov Training in Government Conference on June 19–22, 2012 in Washington, DC, where we will provide you with insight into the tools and techniques that organizations are using to create mobile solutions that meet today and tomorrow’s needs. You will learn first-hand from experienced government leaders how they have met the challenges of defining their vision, and how you, too, can successfully implement this vision. Specifically, you will hear how the:

• City of Owasso, Oklahoma got the organization as a whole on board with a mobile strategy that would enhance their citizen engagement
• U.S. Government Printing Office implemented technology changes in their organization to make it possible to communicate their message to their audience via mobile
• NASA managed out of this world social media efforts allowing them to communicate with their audience anywhere, anytime.
• City of Seattle, Washington used mobile to communicate with the public in an effective and creative way
  

Teresa Bozzelli, Vice President & Managing Director
SAPIENT GOVERNMENT SERVICES

Add to the dialogue! Using #mobilegov, tweet your questions and comments to the conference producer @Erin_ALI