8:00 a.m.
Registration & Continental Breakfast

8:30 a.m.
Chairperson's Welcome & Opening Remarks

Teresa Bozzelli, President
SAPIENT GOVERNMENT SERVICES
Conference Chairperson

8:45 a.m.

How To Jumpstart Your Mobile Journey: Native Apps, Mobile Apps, And Mobile Web -- Learn The Differences And Who Is Using Which For What

Mobile technology is changing the way people find and use information and services. But what does it mean to "go mobile"? What kind of content and tools lend themselves to this emerging medium? And who in government is finding success there?

In this keynote address, you will hear lessons learned from government employees who are wrestling with these issues and are developing--and implementing--mobile campaigns to aid you in the process of developing your own.

• What is the difference between a mobile site, a mobile app, and a native app
• What types of content or tools lend themselves to which channel
• Success stories that your office can use as templates
• Lessons learned from efforts that never met their objectives

Daniel Chenok, VP for Technology Strategy, Senior Fellow
IBM CENTER FOR THE BUSINESS OF GOVERNMENT

9:30 a.m.

Learn The Necessary Steps To Take When Creating Your Mobile Strategy: Research, Outlining Objectives, And Getting Your Agency On Board

So you're thinking about heading down the road of mobile; offering mobile apps as part of your citizen engagement strategy? You’re wondering about what on ramps, off ramps, and jams you may face in the road ahead.

• Set your organizational goals for mobile
• Develop concepts to meet your objectives
• Go about the development process
• Decipher the difference between mobile web vs. mobile app, and which is right for you

10:15 a.m.

Speed Networking

This session will open the conversation by connecting you with other training participants and gain greater understanding into many similar issues, concerns, and challenges that your peers are also facing. Become acquainted with your fellow training attendees in this fun and fast-paced forum!

11:05 a.m.

How To Implement Technology Changes Within Your Organization So That You Can Reach Your Audience On Their Mobile Device

The U.S. Government Printing Office (GPO) has been keeping America informed for more than 150 years, providing citizens with access to important legislative and executive information, such as the Congressional Record and Federal Register, changing their distribution methods as new technologies become available. Recently, GPO began releasing mobile web apps, including the “Member Guide” and the “FY2013 U.S. Budget,” to address citizens who are increasingly using mobile devices as a primary means of accessing the internet.

During this session, you will learn the choices made and lessons learned when developing initial apps as well how you can make more information widely available on mobile devices, including:

• How to communicate the need for and implement technology changes in your organization
• The shift from a print-centric to content-centric information distribution model
• The best mobile distribution method (mobile web vs. native app) for your content and message based on user need, budget, and available technologies

Richard Davis, Chief Technology Officer
John Quandt, Program Analyst
U.S. GOVERNMENT PRINTING OFFICE

11:50 a.m.

How To Develop An Internal And Citizen-Facing Mobile App: Resources, Features, Data, And Security

The Transportation Security Administration has been a leader in building mobile applications for internal agency and citizen-facing purposes. The popular “MyTSA” public application was launched in June 2010 and has been downloaded by hundreds of thousands of users. It is imperative that organizations build native and browser-based applications to support their mission in a world where smart phones and tablets are nearly ubiquitous.

In this session, you will learn what steps are necessary to create internal and external apps at your agency. Specifically, this session will prepare you to:

• Develop a plan to obtain the resources and skill sets necessary to support custom mobile apps
• Think about the features and data to include in your mobile apps
• Understand the critical importance of design and UI design patterns on mobile devices
• Design a layered security architecture for both the mobile devices and the back-end web services to protect your data

Neil Bonner, Program Manager, Office of Information Technology
TRANSPORTATION SECURITY ADMINISTRATION

12:35 p.m.
Lunch On Your Own -- But Not Alone!

Join a group of your colleagues for a themed lunch with an informal discussion surrounding a mobile hot topic. Take this opportunity to join others in a small, interactive group setting to network and brainstorm solutions to your most pressing mobile concerns.

2:05 p.m.

Technology Panel: Why Your Organization Needs To Adopt Mobile Tools And The Best Way To Do It

Government is at a crossroads. In the 1990’s we had the challenges of the World Wide Web, in the 2000’s we had to overcome the obstacles of social media – now we have the challenge of integrating mobile into our existing communication strategies. In this interactive panel you will hear first-hand how mobile technologies can assist you in achieving your mission and better serve your citizens.

Panelists:

Sonpreet Bhatia, Co-Founder
MYCITYMYWAY USA

Jeff Midili, Senior Manager, Advanced Technologies
AGILEX

Tyson Edwards, Lower-tier Municipalities
Kate Blount, County Government
YOUTOWN

Jesse Manning, Chief Innovation Officer
CIVICPLUS

3:05 p.m.

How To Get Your Organization On Board With A Mobile Strategy To Enhance Your Citizen Engagement

Mobile technology can provide great solutions for citizen engagement, but selling your organization on the idea can be a big challenge. How to get your organization to move on this trend takes as much patience and perseverance as it does creativity and skill. Many organizations are just getting comfortable with Facebook, Twitter and YouTube, but may struggle to be motivated about taking on another citizen engagement initiative. The approach to selling mobile to the stakeholders in your organization needs to be strategic and deliberate.

In this session, you will learn strategies to help sell your organization on the idea of initiating a mobile strategy for citizen engagement, including how to:

• Develop expertise and credibility
• Pursue mobile for the right reasons
• Find champions inside your organization
• Develop examples that sell
• Be patient, if the idea is good it is worth the wait

Teresa Willson, Information Technology Director
CITY OF OWASSO, OKLAHOMA

3:50 p.m.

Four Steps To Consider As You Plan To Make Your Services Mobile

According to a recent Pew report, as of February 2012, nearly half of American adults (46%) own smart phones, as compared to 35% during the previous year. In line with these trends, NCI has seen a substantial increase in the number of users accessing NCI's website from their mobile devices. From May to December 2011, mobile visits to NCI’s website, www.cancer.gov, nearly doubled while visits to NCI’s Spanish language site nearly tripled. With such a rapid surge in mobile users, NCI launched its mobile effort to enable mobile users to access its websites wherever and whenever they need it.

In February 2012, NCI launched its mobile web site (m.cancer.gov). The case study will showcase the steps you need to consider when how to developing a mobile content strategy, including how to:

1. Focus on top tasks for users
2. Leverage web analytics to make content decisions
3. Develop mobile content presentation standards
4. Leverage "intelligent content" principles to share content between desktop and mobile versions of the site.

Lakshmi Grama, Senior Digital Content Strategist, Office of Communications and Education
NATIONAL CANCER INSTITUTE

4:35 p.m.

More "How To's" To Help You Get The Work Done:
An Interactive Discussion With Your Training Participants!

Need to dive deeper into specific topics? Want more details? Here’s your chance!
Digest what you’ve learned and apply it to your own initiatives to get feedback and ideas for improvement.

4:55 p.m.
End Of Day One

5:00 p.m.

Networking Reception: Please Join Us!

We invite you to join us for a drink as you relax with your peers. All training attendees and speakers are welcome to join us for this special opportunity to continue networking.  Don't miss this chance to benchmark new ideas over complimentary drinks!

Sign up during the day for dinner with a group. Take advantage of Washington, DC's fine dining while you continue to network with your colleagues.